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CONTENTS 1

Unit One Design History and Theory 1

Lesson 1 A History of Design 1

Lesson 2 Working from Home 7

Lesson 3 What Is a Designer？ 15

Lesson 4 The Business of Design Management 22

Lesson 5 Design and Culture 30

Lesson 6 Italian Design 39

Unit Two Design Fundamental 47

Lesson 7 Victorian Sculpture 47

Lesson 8 Painter——Van Gogh 53

Lesson 9 Color Drawing（1） 64

Lesson 10 Photography 71

Lesson 11 Mutant Materials in Contemporary Design 79

Lesson 12 Handmade and Craftsman 83

Unit Three Product Design 93

Lesson 13 Products 93

Lesson 14 The Mobile Office 102

Lesson 15 From Technology to Style 112

Lesson 16 Ford Powerforce——Square-shouldered Vision of the Next F-350 119

Lesson 17 Insect and Design 130

Lesson 18 Total Style 138

Unit Four Graphic Design 146

Lesson 19 Inspirations and Innovations 146

Lesson 20 Logo Design 155

Lesson 21 Corporate Identity 161

Lesson 22 Packaging Design 168

Lesson 23 Advertising and Ideology 175

Lesson 24 Computer Graphics 184

Unit Five Environment Design 191

Lesson 25 Exterior Design——the North American Cities 191

Lesson 26 Interior Design 198

Lesson 27 Architecture Design——Less Is More 206

Lesson 28 Green Design 216

Lesson 29 What Is City Planning 222

Unit Six Design Technology 228

Lesson 30 CAID Currents——Hollow Computers for Cost-effective CAID 228

Lesson 31 Breaking out of the Beige Box 237

Lesson 32 Autostudio 8.0 246

Lesson 33 Just in Time Design 255

Lesson 34 Foreword 264

Lesson 35 How Much Do We Need？——Materials Knowledge 271

References 278