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Unit 1 Preparation for Exhibition（展前）Lesson One Brief Introduction to Conventions and Exhibitions 2

Section One:Lead in 2

Section Two:Speak and Act 3

Section Three:Intensive Reading 7

Section Four:Read More 10

Lesson Two Planning the Exhibition 12

Section One:Lead in 12

Section Two:Speak and Act 13

Section Three:Intensive Reading 16

Section Four:Read More 19

Lesson Three Exhibition Marketing 21

Section One:Lead in 21

Section Two:Speak and Act 22

Section Three:Intensive Reading 26

Section Four:Read More 30

Lesson Four Invitation 31

Section One:Lead in 31

Section Two:Speak and Act 32

Section Three:Intensive Reading 37

Section Four:Read More 39

Unit 2 At the Exhibition（展中）Lesson One Receiving Clients 42

Section One:Lead in 42

Section Two:Speak and Act 43

Section Three:Intensive Reading 47

Section Four:Read More 50

Lesson Two Sales Presentation 51

Section One:Lead in 51

Section Two:Speak and Act 52

Section Three:Intensive Reading 57

Section Four:Read More 60

Lesson Three Business Negotiation 62

Section One:Lead in 62

Section Two:Speak and Act 62

Section Three:Intensive Reading 67

Section Four:Read More 70

Lesson Four Signing a Contract 72

Section One:Lead in 72

Section Two:Speak and Act 73

Section Three:Intensive Reading 77

Section Four:Read More 79

Lesson Five Organizing Activities 81

Section One:Lead in 81

Section Two:Speak and Act 81

Section Three:Intensive Reading 85

Section Four:Read More 88

Unit 3 Exhibition Follow-Up（展后）Lesson One Follow-up Businesses 92

Section One:Lead in 92

Section Two:Speak and Act 93

Section Three:Intensive Reading 96

Section Four:Read More 99

Lesson Two Exhibition Results Analysis 100

Section One:Lead in 100

Section Two:Speak and Act 100

Section Three:Intensive Reading 104

Section Four:Read More 107

Unit 4 Convention（会议）Lesson One Booking a Meeting 110

Section One:Lead in 110

Section Two:Speak and Act 110

Section Three:Intensive Reading 114

Section Four:Read More 118

Lesson Two Preparation for International Convention 120

Section One:Lead in 120

Section Two:Speak and Act 121

Section Three:Intensive Reading 124

Section Four:Read More 129

Lesson Three Opening and Closing Ceremony 130

Section One:Lead in 130

Section Two:Speak and Act 131

Section Three:Intensive Reading 135

Section Four:Read More 138

Lesson Four Notice 139

Section One:Lead in 139

Section Two:Speak and Act 140

Section Three:Intensive Reading 143

Section Four:Read More 145

附录1 主要国际会议、展览行业组织 147

附录2 会展词汇与术语 149

主要参考文献 157

练习参考答案 159