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Part Ⅰ　General Introduction to Public Speaking 1

Chapter 1　Introduction to Public Speaking 3

A．Definition of Public Speaking 3

B．Reasons for Studying Public Speaking 4

C．Public Speaking Is a Learned Skill 5

D．Public Speaking and Conversation 5

E．Tips for You 6

Chapter 2 Coping Effectively with Public Speaking Anxiety 8

A．Public Speaking Apprehension 8

B．Public Speaking Apprehension Is Not Exclusive to Certain People 13

C．Tips for You 13

Part Ⅱ Preparing for Your Speech 17

Chapter 3 Selecting and Focusing on Your Topic 19

A．Generating Potential Topics 20

B．Choosing a Topic 21

C．Focusing on Your Topic 22

D．Tips for You 23

Chapter 4 Determining a Purpose 25

A．General Purpose 25

B．Specific Purposes 28

C．Tips for You 30

Chapter 5 Considering Your Audience 34

A．Becoming an Audience-Centric Speaker 34

B．Analyzing Your Audience Before You Speak 36

C．Analyzing Your Audience as You Speak 39

D．Analyzing Your Audience After You Speak 40

E．Tips for You 41

Chapter 6 Supporting Your Speech 45

A．Examples 46

B．Anecdotes 48

C．Statistics 50

D．Quotations 52

E．Descriptions 53

F．Comparisons and Contrasts 54

G．Tips for You 54

Part Ⅲ Organizing Your Speech 59

Chapter 7 Organizing the Body of the Speech 61

A．Preparing Main Points 61

B．Supporting Materials 68

C．Transitions 70

D．Tips for You 72

Chapter 8 Beginning of the Speech 74

A．Goals of the Introduction 75

B．Developing an Effective Introduction 76

C．Avoiding Some Common Faults of Introduction 82

D．Criteria for an Effective Introduction 85

E．Tips for You 85

Chapter 9 Conclusion of the Speech 88

A．The Purpose of Conclusion 88

B．Techniques for Designing a Conclusion 89

C．Some Do's and Don'ts of Conclusion 92

D．Tips for You 95

Chapter 10 Outlining the Speech 97

A．The Preparation Outline 98

B．The Speaking Outline 102

C．Tips for You 104

Chapter 11 Using Words Effectively 106

A．Choosing Words 106

B．Phrasing Sentences 112

C．Tips for You 113

Part Ⅳ Ways and Aids for Presenting Your Speech 117

Chapter 12 Presenting the Speech 119

A．Good Delivery 119

B．The Skills Involved in Public Speaking 120

C．Methods of Delivery 121

D．The Speaker's Voice 122

E．Nonverbal Communication 123

F．Tips for You 125

Chapter 13 Visual Aids 129

A．Functions of Visual Aids 129

B．Types of Visual Aids 131

C．Visual Aids Design Principles 136

D．Presenting Visual Aids 138

E．Tips for You 139

Part Ⅴ Types of Public Speaking 141

Chapter 14 Public Speaking to Inform 143

A．Definition of Informative Speech 143

B．Goals of Informative Speech 144

C．Types of Informative Speech 146

D．Guidelines for Informative Speech 153

E．Tips for You 154

Chapter 15 Public Speaking to Persuade 157

A．Definition of Persuasion 158

B．Analyzing Audience for Persuasion 158

C．Organizing Reasons to Meet Audience's Attitudes 159

D．Developing Your Purpose 162

E．Modes of Appeal 165

F．Tips for You 180

Chapter 16 Speeches for Specially Defined Situations 183

A．Speeches of Introduction 183

B．Speeches of Presentation 188

C．Acceptance Speeches 188

D．Welcome Speeches 190

E．Tribute Speeches 190

F．Tips for You 192

Chapter 17 Impromptu Speech 194

A．The Situations When We Deliver Impromptu Speech 194

B．Techniques for Delivering a Better Impromptu Speech 195

C．Speech Structure 196

D．Five Effective Principles of Impromptu Speech 196

E．90-Second Impromptu Speech Outline 198

F．Suggestions to Deliver Successful Impromptu Speeches 198

G．Tips for You 200

Part Ⅵ Sample Speeches 203

Chapter 18 Sample Speeches for Analysis 205

A．Contest Speeches Analysis 205

B．Great Speeches Analysis 227

References 244

Bibliography 247