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FOREWORD 1

PART A BUSINESS LETTERS IN TOURISM 1

UNIT Ⅰ：The Essential Parts of a Business Letter 2

UNIT Ⅱ：Forms of a Business Letter 5

UNIT Ⅲ：More on the Parts of a Business Letter 14

UNIT Ⅳ：Essential Qualities of a Business Letter 24

UNIT Ⅴ：Circulars, Memos and Form Letters 31

UNIT Ⅵ：Additional Information on Letter Writing 43

PART B TELECOMMUNICATIONS 47

UNIT Ⅰ：Telegrams 48

UNIT Ⅱ：Common Requirements to Obserue in Cable Writing 52

UNIT Ⅲ：How to Minimize the Use of Words in a Telegram 55

UNIT Ⅳ：Telex 59

UNIT Ⅴ：More on Telecommimications 66

PART C ADVERTISING IN TOURISM 74

UNIT Ⅰ：Advertising in Tourist Promotion 75

UNIT Ⅱ：Types of Advertisement and the Advertising Copy 79

UNIT Ⅲ：Ads in thd Real World of Tovrism: Travel Agencies and Hotels 86

UNIT Ⅳ：Ads in the Real World of Tourism:Transportation Carriers and Other Tourist Operations 103

UNIT Ⅴ：Ads in the Real World of Tourism:Colour Advertisements 116

PART D PUBLICITY LITERATURE IN TOURISM 132

UNIT Ⅰ：Publicity of Destination Countries 133

UNIT Ⅱ：Publicity of Destination Cities 148

UNIT Ⅲ：Publicity of Tourist Attractions 159

UNIT Ⅳ：Pubicity of Tourist Operations 168

PART E AGREEMENTS AND CONTRACTS 176

UNIT Ⅰ：Agreements in the Travel Industry 177

UNIT Ⅱ：Language Characteristics 185

UNIT Ⅲ：Contracts 189

UNIT Ⅳ：Sample Agreements and Contracts 194

PART F TRANSPORTATION 202

UNIT Ⅰ：Air Carriers 203

UNIT Ⅱ：Rail Transportation in Tourism 225

UNIT Ⅲ：Road Transportation 238

UNIT Ⅳ：Water Carriers in Tourism 248

PART G MISCELLANEOUS APPLICATIONS IN TOURISM 262

UNIT Ⅰ：Forms Documents 263

UNIT Ⅱ：Invitatians and Replies 303

UNIT Ⅲ：Menus 313

UNIT Ⅳ：Tour Itineraries 329

UNIT Ⅴ：Tour Report 351

PART H Selected readings 369

Ⅰ：Overview of Travel Worldwide 369

Ⅱ：Prospects for European, Japanese and U.S. International Travel 372

Ⅲ：IHA AND UFTAA Agreement 378

Ⅳ：Destination China-Seven Region Sampler 386

Ⅴ：Australian Cities-Bright Lights and Great Sights 390

Ⅵ：Thomas Cook Reservation Form and Conditions of Passage 393

Ⅶ：Cornell Center for Professional Development 402

Ⅷ：ABT A Tour Operators Code of Conduct and Guidelines for Booking Conditions 405

Ⅸ：Appraising Tourism Potential 424