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实用旅游英语pdf电子书版本下载

实用旅游英语
  • 朱葆琛,朱锡炎著 著
  • 出版社: 北京:旅游教育出版社
  • ISBN:7563702148
  • 出版时间:1991
  • 标注页数:443页
  • 文件大小:40MB
  • 文件页数:452页
  • 主题词:

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图书目录

FOREWORD 1

PART A BUSINESS LETTERS IN TOURISM 1

UNIT Ⅰ:The Essential Parts of a Business Letter 2

UNIT Ⅱ:Forms of a Business Letter 5

UNIT Ⅲ:More on the Parts of a Business Letter 14

UNIT Ⅳ:Essential Qualities of a Business Letter 24

UNIT Ⅴ:Circulars, Memos and Form Letters 31

UNIT Ⅵ:Additional Information on Letter Writing 43

PART B TELECOMMUNICATIONS 47

UNIT Ⅰ:Telegrams 48

UNIT Ⅱ:Common Requirements to Obserue in Cable Writing 52

UNIT Ⅲ:How to Minimize the Use of Words in a Telegram 55

UNIT Ⅳ:Telex 59

UNIT Ⅴ:More on Telecommimications 66

PART C ADVERTISING IN TOURISM 74

UNIT Ⅰ:Advertising in Tourist Promotion 75

UNIT Ⅱ:Types of Advertisement and the Advertising Copy 79

UNIT Ⅲ:Ads in thd Real World of Tovrism: Travel Agencies and Hotels 86

UNIT Ⅳ:Ads in the Real World of Tourism:Transportation Carriers and Other Tourist Operations 103

UNIT Ⅴ:Ads in the Real World of Tourism:Colour Advertisements 116

PART D PUBLICITY LITERATURE IN TOURISM 132

UNIT Ⅰ:Publicity of Destination Countries 133

UNIT Ⅱ:Publicity of Destination Cities 148

UNIT Ⅲ:Publicity of Tourist Attractions 159

UNIT Ⅳ:Pubicity of Tourist Operations 168

PART E AGREEMENTS AND CONTRACTS 176

UNIT Ⅰ:Agreements in the Travel Industry 177

UNIT Ⅱ:Language Characteristics 185

UNIT Ⅲ:Contracts 189

UNIT Ⅳ:Sample Agreements and Contracts 194

PART F TRANSPORTATION 202

UNIT Ⅰ:Air Carriers 203

UNIT Ⅱ:Rail Transportation in Tourism 225

UNIT Ⅲ:Road Transportation 238

UNIT Ⅳ:Water Carriers in Tourism 248

PART G MISCELLANEOUS APPLICATIONS IN TOURISM 262

UNIT Ⅰ:Forms Documents 263

UNIT Ⅱ:Invitatians and Replies 303

UNIT Ⅲ:Menus 313

UNIT Ⅳ:Tour Itineraries 329

UNIT Ⅴ:Tour Report 351

PART H Selected readings 369

Ⅰ:Overview of Travel Worldwide 369

Ⅱ:Prospects for European, Japanese and U.S. International Travel 372

Ⅲ:IHA AND UFTAA Agreement 378

Ⅳ:Destination China-Seven Region Sampler 386

Ⅴ:Australian Cities-Bright Lights and Great Sights 390

Ⅵ:Thomas Cook Reservation Form and Conditions of Passage 393

Ⅶ:Cornell Center for Professional Development 402

Ⅷ:ABT A Tour Operators Code of Conduct and Guidelines for Booking Conditions 405

Ⅸ:Appraising Tourism Potential 424

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