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PART Ⅰ The Speaker 1

CHAPTER 1．Public Speaking and Your Competitive Position 3

CHAPTER 2．Self-confidence and Directness 29

CHAPTER 3．Personal Magnetism 41

CHAPTER 4．Techniques in Posture and Gesture 53

CHAPTER 5．Ways of Delivering the Speech 69

CHAPTER 6．The Diction of the Public Speaker 81

CHAPTER 7．Techniques of Thinking and Speaking 91

CHAPTER 8．The Memory in Speech 127

CHAPTER 9．The Imagination in Speech 132

CHAPTER 10．The Use of the Voice 139

PART Ⅱ The Speech 165

CHAPTER 11．The Purposes of Speaking 167

CHAPTER 12．Choosing the Subject 177

CHAPTER 13．Seven Techniques of Support 185

CHAPTER 14．Gathering Materials 193

CHAPTER 15．Three Kinds of Proof 204

CHAPTER 16．How to Be Interesting 223

CHAPTER 17．Techniques of Structuring the Speech 231

CHAPTER 18．Outlining the Speech 257

CHAPTER 19．Effective Language in Speech 279

CHAPTER 20．Techniques of Humor 309

PART Ⅲ The Audience 321

CHAPTER 21．Analysis of the Audience 323

CHAPTER 22．Listening to a Speech 343

CHAPTER 23．Persuasion 353

CHAPTER 24．Techniques of Persuasion 369

PART Ⅳ The Occasion 379

CHAPTER 25．Face-to-Face Speaking 381

Ⅰ．Conversation 381

Ⅱ．The Interview 392

Ⅲ．Using the Telephone 400

Ⅳ．The Sales Talk 405

CHAPTER 26．Speech Situations 413

Ⅰ．Speeches of Courtesy 413

Ⅱ．The After-dinner Speech 416

Ⅲ．Group Discussion 420

Ⅳ．The Book Review 428

Ⅴ．Radio and Television Speaking 429

Ⅵ．Reading from a Manuscript 436

APPENDIXES 441

Ⅰ．Materials for Interpretation 443

Ⅱ．A Model for Speech Composition 484

Ⅲ．Maxims for Public Speakers 503

INDEX 505