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会展实用英语 读写篇pdf电子书版本下载
- “会展策划与实务”岗位资格考试系列教材编委会编 著
- 出版社： 北京：旅游教育出版社
- ISBN：7563715037
- 出版时间：2007
- 标注页数：256页
- 文件大小：9MB
- 文件页数：268页
- 主题词：展览会－英语－阅读教学－技术培训－教材；展览会－英语－写作－技术培训－教材
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图书目录
Chapter 1 The MICE Industry and the World Expo 会展业和世博会 1
Section A Reading Assignment 1
What is MICE? 2
Section B Case Study 8
Types of Meetings 8
Section C Format Writing 10
Exhibition Manuals 会展指南 10
Chapter 2 MICE Planning 会展策划 15
Section A Reading Assignment 15
Who Plans and Holds Meetings? 16
Section B Case Study 21
The Convention Marketing Mix 21
Section C Format Writing 22
Business Letters 商业信函 22
Chapter 3 Event Sponsorship 会展融资 32
Section A Reading Assignment 32
Identifying Potential Sponsors 33
Section B Case Study 39
Sponsorship of ICT 2002 39
Section C Format Writing 45
Part 1 Visiting Card 名片 45
Part 2 Memo 内部通知 47
Chapter 4 Event Marketing 会展营销 52
Section A Reading Assignment 52
Online Event Marketing 53
Section B Case Study 58
Clever E-mail 58
Section C Format Writing 59
Part 1 Invitation Letter 邀请信 59
Part 2 Invitation Card 邀请卡 62
Part 3 Acceptance and Regret 回贴与辞谢 64
Chapter 5 Negotiations 谈判 67
Section A Reading Assignment 67
Negotiating Tactics 68
Section B Case Study 74
To Be a Skilled Negotiator 74
Section C Format Writing 76
Contract 合同 76
Chapter 6 Logistics 物流 83
Section A Reading Assignment 83
The Logistics Value-Added Process 84
Section B Case Study 89
Event Shipping Services 89
Section C Format Writing 90
Bill of Lading 提单 90
Invoice 发票 91
Application Form for Cargo Transportation Insurance 货物运输保险投保单 92
Declaration Form 报关单 95
Certificate of Origin 产地证明书 99
Chapter 7 Exhibit Space Preparation and Decoration 展台搭建 103
Section A Reading Assignment 103
Key Factors for Successful Events 104
Section B Case Study 109
Theme Building of the Event 109
Section C Format Writing 111
Part 1 Notice 通知 111
Part 2 Leaflet 传单 113
Chapter 8 Event Information Management 会展信息管理 117
Section A Reading Assignment 117
The Guest Package System 118
Section B Case Study 123
Stages of IT Implementation 123
Section C Format Writing 125
E-mail 电子邮件 125
Chapter 9 Food and Beverage Service 会展餐饮服务 128
Section A Reading Assignment 128
Banquet Room Reservation,Assignment and Setup 129
Section B Case Study 140
Dining Service Styles and Procedures 140
Section C Format Writing 141
Function Sheet 餐饮服务订单 141
Chapter 10 Event Finance 会展财务 146
Section A Reading Assignment 146
Successful Budgeting 147
Section B Case Study 154
The Budget for the ASEM 2000 Conference 154
Section C Format Writing 155
Financial Statements—Balance Sheet 财务报表——收支平衡表 155
Chapter 11 Overseas Exhibition 出展管理 163
Section A Reading Assignment 163
Shipment,Insurance and Stand 164
Section B Case Study 170
Show Rules and Regulations Concerning the Exhibitors 170
Section C Format Writing 174
Reservation Fax 预订传真 174
Chapter 12 Event Management 展览现场管理 178
Section A Reading Assignment 178
All for the Big Day 179
Section B Case Study 185
Wi-Fi Success at a Film Festival 185
Section C Format Writing 191
Opening Address 开幕致辞 191
Chapter 13 Security,Safety and Risk Management 安保与风险管理 196
Section A Reading Assignment 196
Handling Hazards that Might Arise 197
Section B Case Study 203
The First Theft at the Kongju National Museum 203
Section C Format Writing 205
Safety Requirements of Science Fair Rules 科技展览会安全规章 205
Chapter 14 Pre-Post Convention Tours 会前会后旅游 210
Section A Reading Assignment 210
Tour Proposals 211
Section B Case Study 215
Section C Format Writing 217
Post-meeting Tours Itinerary 会后旅游线路 217
Chapter 15 Event Evaluation 会展评估 221
Section A Reading Assignment 221
Event Evaluation Approaches 222
Section B Case Study 228
Follow up on the Janpanese Propaganda Exhibition in Perkins 228
Section C Format Writing 229
Evaluation Meeting and Report 评估会议和评估报告 229
Chapter 16 Handling Problems and Complaints 会展问题与投诉处理 234
Section A Reading Assignment 234
Handling Problems and Complaints 235
Section B Case Study 241
ABC Convention Corporation Guest Satisfaction Questionnaire 241
Section C Format Writing 247
Reply to a Guest Complaint 回复投诉信 247
附录 254