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Unit One　The ABC of Business Career 1

Lesson 1 Resume 1

Lesson 2 Job Interview 12

Lesson 3 Recruitment 22

Lesson 4 Appointment and Reception 32

Lesson 5 Accommodation and Entertainment 41

Lesson 6 Sightseeing and Shopping 49

Lesson 7 Travel by Air 57

Unit Two A Bird's-eye View of Company 66

Lesson 8 Company Structure 66

Lesson 9 Organizational Culture 76

Lesson 10 Management 85

Lesson 11 Products and Operations 95

Unit Three Marketing Communication 105

Lesson 12 Advertisement 105

Lesson 13 Marketing 115

Lesson 14 Promotion 127

Lesson 15 E-Business 138

Unit Four Meetings and Parties 150

Lesson 16 Trade Fair 150

Lesson 17 Business Meeting 161

Lesson 18 Party 174

Unit Five Business Negotiation 185

Lesson 19 Inquiries and Offers 185

Lesson 20 Price and Quality 195

Lesson 21 Packing and Shipment 204

Lesson 22 Payment and Contract 213

Lesson 23 Insurance and Claim 222

Unit Six Cross-cultural Business Communication 232

Lesson 24 Cultural Shock 232

Lesson 25 Global Etiquette 242

Lesson 26 Genderlect 252

Lesson 27 Communication for Management 261

Unit Seven Business Writing 271

Lesson 28 Business Reports 271

Lesson 29 Using Graphs and Other Visuals 281

Lesson 30 Business Social Correspondence 291