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Unit 1 International Business 1

Text A The Scope of International Business 1

Text B International Trade 5

Case Study:SOHO,a Better Choice 9

国际商务文化知识小贴士——美国商务文化介绍 11

Unit 2 International Finance 13

Text A Visa Development in China 13

Text B International Banking 18

Case Study:Citigroup Regrets over Bond Coup 21

国际商务文化知识小贴士——英国商务文化介绍 23

Unit 3 Business Integrity 25

Text A The Insurance Industry:Reprehensible—Price-fixing,Bid-rigging and Undisclosed Payments in the Insurance Industry Appear to Be Rife 25

Text B The Leaky Corporation 28

Case Study:WorldCom's Dishonest Report 32

国际商务文化知识小贴士——经济诚信 34

Unit 4 Business Elite 36

Text A Alan Greenspan:the Most Powerful Guy 36

Text B From Dorm to Dell 41

Case Study:Lenovo?IBM? 44

国际商务文化知识小贴士——William H.Gates 46

Unit 5 E-Commerce 48

Text A Cyberpromotion:Communicating with Customer Online 48

Text B Why eBay Is Buying Skype 51

Case Study:Why You Ought to Sell Your Presents 56

国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状 57

Unit 6 Enterprise Management 59

Text A McDonald 59

Text B HP,Compaq Merger Fails to Rally US Tech Stocks 61

Case Study:Downsizing 64

国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式 66

Unit 7 Business Strategies 69

Text A Chinese Business,Champ or Chump? 69

Text B Pepsi Gets Street Smart 73

Case Study:New United Motor Manufacturing,Inc 76

国际商务文化知识小贴士——商务谈判礼仪 78

Unit 8 Marketing and Promotion 81

Text A Prospect of Cyberpromotion 81

Text B Fast Fashion Shakes up American Retail 84

Case Study:Promotion Moves of Vans 88

国际商务文化知识小贴士——德国商务习俗 89

Unit 9 Security and Insurance 92

Text A Directors and Officers Insurance—the Price of Prominence 92

Text B China's Stock Market Reforms 97

Case Study:Bank of Tokyo-Mitsubishi Ltd 100

国际商务文化知识小贴士——道琼斯和纳斯达克介绍 102

Unit 10 Employment and Staffing 105

Text A Economic Downturn Gives Workers Opportunity to Try New Adventures 105

Text B The Three-step Interview Process 107

Case Study:Backing Top Athletes Fails to Lift Nike Stock 110

国际商务文化知识小贴士——加拿大商务习俗 112

Unit 11 Financial Accounting 114

Text A Microfinance—Small Sums,Big Issue 114

Text B Bookkeeping and Accounting 119

Case Study:Starbucks in China 122

国际商务文化知识小贴士——日本商务习俗 124

Unit 12 TraveI Industry 126

Text A China Ranks Fifth in World Tourism 126

Text B China's Golden Week:A Luxury El Dorado 128

Case Study:UNWTO and Microsoft to Boost Etourism for Development:Africa to Be Primary Target 131

国际商务文化知识小贴士——法国商务习俗 133

附录A 练习参考答案 135

参考文献 148