图书介绍
跨文化商务沟通pdf电子书版本下载
- 王春阳，鲍平平主编 著
- 出版社： 大连：大连理工大学出版社
- ISBN：7561137796
- 出版时间：2007
- 标注页数：338页
- 文件大小：15MB
- 文件页数：349页
- 主题词：商务－英语－高等学校－教材
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图书目录
Chapter 1 Cultural Differences and Intercultural Communication 1
Globalization and Intercultural Business Communication 2
Understanding Culture 3
Characteristics of Culture 5
The Things Culture Does 7
Dimensions of Culture 10
Concepts about Cultural Differences and Intercultural Communication 12
Communication 14
Principles of Communication 17
The Relationship of Communication and Culture 24
Communication Barriers and Cultural Iceberg 25
Potential Problems in Intercultural Communication 27
Communication Competence 32
Chapter 2 Universal Systems 40
Economic Systems 41
Political Systems 46
Educational Systems 50
Marriage,Family and Kinship Systems 56
Social Hierarchies and Interaction 61
Chapter 3 Cultural Values and Business Cultures 74
Cultural Values 75
Attitudes 78
Belief and Religion 83
Attribution,Perception and Communication 85
Diverse Cultural Patterns 86
Chapter 4 Cultural Shock 107
Cultural Shock 107
Short Visit Culture Shock 110
The Most Common Stages of Cultural Shock 111
Alleviating Cultural Shock(For Person) 113
Alleviating Cultural Shock(For Company) 117
Chapter 5 Verbal Communication 128
The Relationship between Language and Culture 129
Thought 133
Language Diversity 133
Vocabulary Equivalence 134
Translation Problems 137
Host Language 139
High-Context and Low-Context Language 140
Linear and Nonlinear Language 142
Parables and Proverbs 143
Slang and Other Informal Language 144
Conversation Taboos 145
Chapter 6 Nonverbal Communication 153
The Importance of Nonverbal Communication 154
The Relationship Between Verbal and Nonverbal Communication 156
Paralanguage/Metacommunication 157
Facial Expression 158
Eye Contact(Oculesics) 159
Gestures 160
Posture and Stance 165
Proxemics 166
Haptics 168
Chromatics 170
Chronemics 170
Olfactics 171
Silence 171
Chapter 7 Written Communication Patterns 178
International English 179
Guidelines for Written Communication 179
Writing Skills 181
Writing Tone and Style 182
Parts of Business Letters 184
Letter Formats 187
Résumé and Job-Search Information 191
Facsimiles(Faxes) 197
Electronic Mail(E-Mail) 198
Chapter 8 Global Etiquette,Business and Social Customs 202
Making Appointments,Greeting,Invitation Customs 203
Business Card Exchange Customs 206
Gift Giving Customs 207
Bribery 208
Appearance and Dress 210
Verbal Expression Customs 213
Electronic Communication Etiquette 214
Office Customs 215
Holiday Greetings and Customs 217
Air Travel Etiquette 218
Dining and Tipping Practices 219
Humor,Superstitions and Taboos 221
Chapter 9 International Negotiation Process and Strategies 229
Cross-Cultural Negotiation Considerations 230
Variables Affecting Intercultural Negotiations 232
Intercultural Negotiation Models 233
Defining the Process 234
Strategies 239
Intercultural Negotiation Guidelines 242
Stereotypes that Affect Intercultural Negotiations 244
Chapter 10 Intercultural Management 250
Corporate Culture 251
Corporate Culture and Intercultural Communication 253
The Multinational Corporation:Communication and Management 256
Implications of Cultural Aspects of Business Structures for Communication 258
The Multinational Business Context 263
Cultural Conflicts in the Workforce 269
Conflict Managing 271
The Cross-Cultural Team 273
Chapter 11 Marketing Across Cultures 283
What is Marketing Across Cultures 283
Marketing and Communication Breakdown 285
The Cultural Environment 286
The Global Consumers 291
Product's Adaptation and Culture 293
Language,Design and Brand Name 294
Advertising 296
Basic Steps To Global Marketing 297
International Website Marketing 298
Chapter 12 Intercultural Business Behavior 305
United States of America 306
Japan 308
Germany 311
South Korea 312
Russia 315
United Kingdom 316
France 317
Australia 319
Saudi Arabia 320
References 328