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Contents 1

Lesson One Life in the Office 1

Lesson Two So Why Buy a Network Computer? 5

Lesson Three What Is a Market? 8

Lesson Four Narrating 13

Lesson Five Bananas 18

Lesson Six The Standard of Living 22

Lesson Seven Bargain Hunters 26

Lesson Eight What You Should Know About Common Stocks 30

Lesson Nine Green Power Proves Most Powerful Choice as Electric Market Celebrates First Anniversary 35

Lesson Ten Insurance Market in China 39

Lesson Eleven Money Fit to Launder 46

Lesson Twelve The Jumbo Stumbles 49

Lesson Thirteen Unemployment 52

Lesson Fourteen Functions of Market Prices 56

Lesson Fifteen MacDonald's Applies the Marketing Concept 61

Lesson Sixteen Trust in People 66

Lesson Seventeen U．S．Seeks Stronger Police Hand Against Computers 71

Lesson Eighteen The Functions of Money 74

Lesson Nineteen Barclays Insurance Services 78

Lesson Twenty Lebanon Imposes Food Laws 84

Lesson Twenty-One Profit,Not Size,Establishes Giants 88

Lesson Twenty-Two Coca-Cola Has Worries at Millstone 92

Lesson Twenty-Three Foreign Firms—Not Business as Usual for Japan 96

Lesson Twenty-Four Nike,from Small Beginnings to World Giant 100

Lesson Twenty-Five Fast Track：Critical to America's Continued Prosperity 106

Lesson Twenty-Six Intellectual Property Protection(Ⅰ) 112

Lesson Twenty-Seven Intellectual Property Protection(Ⅱ) 117

Lesson Twenty-Eight The Setting of Investment Objectives 121

Lesson Twenty-Nine Advertising 128

Lesson Thirty Insurance 133

Lesson Thirty-One Leadership：the Role of the Exemplar 138

Lesson Thirty-Two Budgeting 143

Lesson Thirty-Three Babes with Guns 149

Lesson Thirty-Four Business Success Is Our Cup of Tea 153

Lesson Thirty-Five Pollution and the Common Law 158

Lesson Thirty-Six Stock Market and Social Security 164

Lesson Thirty-Seven General Overview of Life Insurance 169

Lesson Thirty-Eight To Diversify or Not to Diversify(Ⅰ) 175

Lesson Thirty-Nine To Diversify or Not to Diversify(Ⅱ) 181

Lesson Forty Paper Meets Silicon 188

Appendix 1 Answers to Exercises 193

Appendix 2 Glossary 221