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UNIT 1 Introduction to Tourism 1

Lesson 1 1

Text A Defining Tourism 1

Text B WTO,PATA and CNTA 8

Exercises 13

Lesson 2 18

Text A Different Types of Tourists 18

Text B The New Tourists 24

Exercises 27

Guided Writing Writing a Business Letter--Business Envelopes and the Standard Parts of the Letter 33

UNIT 2 Tourism Marketing 39

Lesson 3 39

Text A Marketing Concept 39

Text B Market Development and Marketing Activities 43

Exercises 47

Lesson 4 51

Text A Marketing Aboriginal Cultures in Australian Tourism 51

Text B Theme Promotions 55

Exercises 60

Guided Writing Writing a Letter of Invitation 63

UNIT 3 Tourism Products 69

Lesson 5 69

Text A What Are Tourism Products? 69

Text B Tourism Product Differences 73

Exercises 77

Lesson 6 81

Text A Product Development 81

Text B Efforts Made for Preservation and Special Tours 85

Exercises 89

Guided Writing Writing a Letter of Reply to the Invitation 92

UNIT 4 Tourism Industry (1) 97

Lesson 7 97

Text A Packages and Intermediaries 97

Text B Tour Operators and Travel Agencies 103

Exercises 109

Lesson 8 115

Text A Package Tours 115

Text B China International Travel Service 120

Exercises 126

Guided Writing Writing a Response to the Complaint 132

UNIT 5 Tourism Industry (2) 137

Lesson 9 137

Text A Land Transportation 137

Text B Water Transportation 143

Exercises 148

Lesson 10 155

Text A Air Transportation 155

Text B Airline Services 160

Exercises 165

Guided Writing Writing a Memorandum (1) 172

UNIT 6 Tourism Industry (3) 175

Lesson 11 175

Text A The History of the Hospitality Industry 175

Text B The Organization of a Hotel 183

Exercises 191

Lesson 12 199

Text A The Emergence of International Hotels 199

Text B International Hotel Expansion in the Asian-Pacific Region 205

Exercises 209

Guided Writing Writing a Memorandum (2) 216

UNIT 7 The Significance of Tourism 219

Lesson 13 219

Text A The Economic Significance of Tourism 219

Text B The Tourism Engine 224

Exercises 229

Lesson 14 236

Text A The Social and Cultural Significance of Tourism 236

Text B Tourism:The World s Peace Industry 242

Exercises 247

Guided Writing Writing an Announcement 251

UNIT 8 Places of Interest 255

Lesson 15 255

Text A Suzhou 255

Text B Guilin 261

Exercises 265

Lesson 16 271

Text A The Yellow Mountains--a Marvel of Natural Beauty 271

Text B The Three Gorges 277

Exercises 282

Guided Writing Writing a Resume 287

UNIT 9 Social Background 291

Lesson 17 291

Text A Chinese Business Profile 291

Text B China s Culture 297

Exercises 302

Lesson 18 309

Text A Environment 309

Text B The Four Cuisines 314

Exercises 319

Guided Writing Writing Application Letters 326

Key to the Exercises 331