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Contents 1

Unit 1 Forms of Business Enterprise 1

Additional Reading 12

Text-A Categorize a Company by Industry Sector 12

Text-B Mergers and Acquisitions 17

Unit 2 Operations Management 21

Additional Reading 30

Text-A OM Elements Part Ⅰ 30

Text-B OM Elements Part Ⅱ 34

Unit 3 The Role of Services in an Economy 39

Text-A Management Challenges 49

Additional Reading 49

Text-B Services and Quality 52

Unit 4 The World of Retailing 56

Additional Reading 67

Text-A Developing a Retail Strategy 67

Text-B Wholesaling 70

Unit 5 The Role of Marketing Research in Decision Making 75

Additional Reading 86

Text-A The Nature of Marketing 86

Text-B Deciding Whether to Conduct Marketing Research 88

Unit 6 Human Resource Management and Competitive Advantage 91

Text-A The Industrial Relations System 102

Additional Reading 102

Text-B How Does Our Industrial Relations System Operate? 104

Unit 7 Team Work(Part Ⅰ) 108

Additional Reading 121

Text-A Team Work (Part Ⅱ) 121

Text-B Team Work (Part Ⅲ) 126

Unit 8 Entrepreneurs:The Energizers of Small Business 131

Additional Reading 142

Text-A Characteristics of Entrepreneurs 142

Text-B The Small Business Failure Record and Causes of Business Failure 146

Unit 9 Business Ethics 150

Text-A Manifestations of Ethical Dilemmas 163

Additional Reading 163

Text-B Nike and Exploitation of Foreign Workers 167

Unit 10 The Job Interview 172

Additional Reading 183

Text-A The dos and don'ts of Interviewing 183

Text-B Preparing Your Resume 187

Appendix Ⅰ Reference Translation of the Main Texts 191

Appendix Ⅱ Key to the Exercises 223

Appendix Ⅲ Listening Tapescripts 231

Appendix Ⅳ Glossary 243