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1　Promoting Activities　 1

Section Ⅰ　Talking Face to Face 1

Section Ⅱ Being All Ears 5

Section Ⅲ　Maintaining a Sharp Eye 7

Passage Ⅰ　Promotion Methods 7

Passage Ⅱ　10 Rules for Attending Exhibitions in China 12

Section Ⅳ　Trying Your Hand 15

Section Ⅴ　Having Some Fun 19

2　Company Profiles　 20

Section Ⅰ　Talking Face to Face 20

Section Ⅱ Being All Ears 24

Section Ⅲ　Maintaining a Sharp Eye 25

Passage Ⅰ　Haier Culture,Haier Brand and Haier Idea 25

Passage Ⅱ　Everyone Has a Chance to Win 30

Section Ⅳ　Trying Your Hand 33

Section Ⅴ　Having Some Fun 37

3　Purchase and Payment　 38

Section Ⅰ　Talking Face to Face 38

Section Ⅱ Being All Ears 42

Section Ⅲ　Maintaining a Sharp Eye　 44

Passage Ⅰ　Who Is Using My Credit Card Today?　 44

Passage Ⅱ　E-business Means Opportunities 48

Section Ⅳ　Trying Your Hand 51

Section Ⅴ　Having Some Fun 56

4　Training Across Cultures　 57

Section Ⅰ　Talking Face to Face 57

Section Ⅱ Being All Ears 61

Section Ⅲ　Maintaining a Sharp Eye 63

Passage Ⅰ Cultural Stereotypes and Misunderstandings 63

Passage Ⅱ　Change,or Get Left Behind 68

Section Ⅳ　Trying Your Hand 71

Section Ⅴ　Having Some Fun 75

5　Brands and Advertisements　 76

Section Ⅰ　Talking Face to Face 76

Section Ⅱ Being All Ears　 80

Section Ⅲ　Maintaining a Sharp Eye　 81

Passage Ⅰ　Elsie the Cow　 81

Passage Ⅱ　Experiential Branding　 85

Section Ⅳ　Trying Your Hand　 89

Section Ⅴ　Having Some Fun 93

6　Sharing the Loss　 94

Section Ⅰ　Talking Face to Face 94

Section Ⅱ Being All Ears 99

Section Ⅲ　Maintaining a Sharp Eye 100

Passage Ⅰ Sharing Economic Losses Through Insurance　 100

Passage Ⅱ　Be Careful with Your Policy 105

Section Ⅳ　Trying Your Hand 108

Section Ⅴ　Having Some Fun 112

7　Busy Agenda and Schedule　 113

Section Ⅰ　Talking Face to Face 113

Section Ⅱ Being All Ears 118

Section Ⅲ　Maintaining a Sharp Eye 119

Passage Ⅰ　A Survey Report on Owner—Managers in the UK 119

Passage Ⅱ Michael Dell and His Business 124

Section Ⅳ　Trying Your Hand 127

Section Ⅴ　Having Some Fun 133

8　Thinking Global,Acting Local　 134

Section Ⅰ　Talking Face to Face 134

Section Ⅱ Being All Ears 139

Section Ⅲ　Maintaining a Sharp Eye 140

Passage Ⅰ　Real WTO Challenges for China 140

Passage Ⅱ　Sustainability 145

Section Ⅳ　Trying Your Hand 148

Section Ⅴ　Having Some Fun 152

NEW WORDS AND EXPRESSIONS　 153

VOCABULARY　 160

PHRASES　 166