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Unit 1 Tourism Industry and Tourists 1

Part Ⅰ Listening and Speaking 1

Passage 1 The Rise of Outbound Travelers from Mainland China 1

Passage 2 Definitions 3

Dialog The Scrapping of One of the Country's Three"Golden Week"Holidays 4

Part Ⅱ Reading 7

Text A Tourism 8

Text B UNWTO Sees a Promising Future for Rural Tourism Development in China 12

Exercises 14

Part Ⅲ Applied Writing 16

Writing a Business Letter 16

Exercises 18

Part Ⅳ Supplementary Reading 19

Tourism Still an Economic"Pillar" 19

Unit 2 Transportation 21

Part Ⅰ Listening and Speaking 21

Passage 1 Announcements 22

Passage 2 Tourism in Tibet 23

Dialog Booking a Plane Ticket 25

Part Ⅱ Reading 27

Text A Transportation 28

Text B China Southern Airlines Opens Air Link with Myanmar 31

Exercises 33

Part Ⅲ Applied Writing 35

Writing a Memorandum 35

Exercises 36

Part Ⅳ Supplementary Reading 36

Sun,Sea and Sand in Saipan 37

Unit 3 Hotel Accommodation 39

Part Ⅰ Listening and Speaking 39

Passage 1 Reservation for Accommodation 39

Passage 2 The Use of Function Rooms 40

Dialog Check-in Procedure 42

Part Ⅱ Reading 44

Text A Hotel Accommodation 44

Text B Room Types and Arrival/Departure Pattern 46

Exercises 48

Part Ⅲ Applied Writing 50

Orientation Planning 50

Exercises 52

Part Ⅳ Supplementary Reading 53

The Management of Commercial Accommodation 53

Unit 4 Hotel Management 55

Part Ⅰ Listening and Speaking 55

Passage 1 Facts about Your Hotel 55

Passage 2 Restaurant Positioning 56

Dialog Career Development 58

Part Ⅱ Reading 59

Text A Managing Hotel Productivity and Controlling Labor Costs 60

Text B Food and Beverage Management 62

Exercises 64

Part Ⅲ Applied Writing 66

Memo—Delegating the Task 66

Exercises 67

Part Ⅳ Supplementary Reading 67

Managing Change 68

Unit 5 Travel Agents 69

Part Ⅰ Listening and Speaking 69

Passage 1 What Is a Tour? 69

Passage 2 World Travel 70

Dialog Terminal 3 at Beijing Airport in Use This March 72

Part Ⅱ Reading 74

Text A Package Tours 74

Text B China International Travel Service 77

Exercises 80

Part Ⅲ Applied Writing 82

Writing a Letter of Request 82

Exercises 83

Part Ⅳ Supplementary Reading 83

UN Chief Full of Praise for Beijing 84

Unit 6 Tour Guides 85

Part Ⅰ Listening and Speaking 85

Passage 1 Escorted Tours 85

Passage 2 Preparation before Taking a Tour 86

Dialog Talking about the Itinerary 88

Part Ⅱ Reading 91

Text A Being a Good Tour Guide 91

Text B Distinct Individuals 95

Exercises 98

Part Ⅲ Applied Writing 99

Writing a Response to the Complaint 99

Exercises 101

Part Ⅳ Supplementary Reading 102

Checked Baggage Losses 102

Unit 7 Special Interest Tours 103

Part Ⅰ Listening and Speaking 103

Passage 1 Special-Interest Group Travel 103

Passage 2 Adventure Tours 104

Dialog Holiday-Making:Hard to Make a Decision 106

Part Ⅱ Reading 108

Text A Rural Tourism 109

Text B Red Tourism 111

Exercises 114

Part Ⅲ Applied Writing 116

Writing a Letter of Apology 116

Exercises 117

Part Ⅳ Supplementary Reading 117

The Potential for Promoting Rural Tourism in China 118

Unit 8 Promotion 120

Part Ⅰ Listening and Speaking 120

Passage 1 Exhibition Promotion 120

Passage 2 Promotion 122

Dialog Tangjiahe Natural Reserve 124

Part Ⅱ Reading 126

Text A Creating a Marketing Plan—Design a Road Map to Guide Your Marketing Campaign 127

Text B E-mail Marketing 129

Exercises 131

Part Ⅲ Applied Writing 133

Writing a Direct Mail Letter 133

Exercises 135

Part Ⅳ Supplementary Reading 136

Five Extraordinary Online Promotion Secrets to Sky-rocket Your Sales 136

Unit 9 MICE Tourism 137

Part Ⅰ Listening and Speaking 137

Passage 1 Overseas Posters Exhibition Launched 137

Passage 2 MICE Tourism—Guangzhou Gives Top Priority to Developing Local Tourism 139

Dialog World Expo2010 Shanghai China 141

Part Ⅱ Reading 144

Text A The Growth of the Convention Industry 145

Text B MICE Industry Becomes New Development Trend in Viet Nam's Tourism 146

Exercises 149

Part Ⅲ Applied Writing 150

Writing a Letter of Invitation 150

Exercises 152

Part Ⅳ Supplementary Reading 153

Singapore Strengthens MICE Status 153

Unit 10 The Social and Cultural Impact of Tourism 154

Part Ⅰ Listening and Speaking 154

Passage 1 The Cultural Impact of Tourism 154

Passage 2 Tourism's Effect on Local Culture 155

Dialog The Socio-Cultural Impact of Tourism—A New Perspective 157

Part Ⅱ Reading 162

Text A Social and Cultural Impacts of Tourism 162

Text B Tourism's Socioeconomic Impact Control Measures 165

Exercises 168

Part Ⅲ Applied Writing 170

Writing a Letter of Reply to an Invitation 170

Exercises 172

Part Ⅳ Supplementary Reading 172

"Car-Free"Day 172

Unit 11 Ecotourism 174

Part Ⅰ Listening and Speaking 174

Passage 1 Ecotourism 174

Passage 2 Environmental Protection 176

Dialog Ozone Layer 178

Part Ⅱ Reading 180

Text A Tourism Will Contribute to Solutions for Global Climate Change and Poverty Challenges 180

Text B 2004 Nobel Peace Prize Laureate,Professor Wangari Maathai 185

Exercises 188

Part Ⅲ Applied Writing 190

Writing an Announcement 190

Exercises 191

Part Ⅳ Supplementary Reading 192

Paulson Impressed by Green Efforts 192

Unit 12 Conservation of Cultural Heritage 194

Part Ⅰ Listening and Speaking 194

Passage 1 Michigan Alliance for the Conservation of Cultural Heritage 194

Passage 2 Conference of Conserving Michigan's Cultural Heritage in the 21st Century 195

Dialog The Beijing Cultural Heritage Protection Center 197

Part Ⅱ Reading 200

Text A Cultural Heritage Conservation in Municipal Planning 200

Text B Protection of the Great Wall 202

Exercises 204

Part Ⅲ Applied Writing 205

Writing a Memorandum 205

Exercises 207

Part Ⅳ Supplementary Reading 207

Protecting the Cultural Heritage Sites of the 20th Century 207

Unit 13 Tourism Organizations 209

Part Ⅰ Listening and Speaking 209

Passage 1 PATA Travel Mart 2007 Opens in Bali,Indonesia 209

Passage 2 World Tourism Day 211

Dialog The Chinese Olympic Committee 212

Part Ⅱ Reading 216

Text A World Tourism Organization 216

Text B 2007 Press Releases:PATA's'CEO Challenge 2008'Confronts Climate Change 217

Exercises 219

Part Ⅲ Applied Writing 221

Writing a Letter of Congratulation 221

Exercises 222

Part Ⅳ Supplementary Reading 222

2008 Beijing Olympics Tourism Promotion in Taiwan 223

Unit 14 Sightseeing(1) 224

Part Ⅰ Listening and Speaking 224

Passage 1 Mount Tai——Symbol of the Chinese Spirit 224

Passage 2 Huangshan 225

Dialog New Subways Open for the Olympics 227

Part Ⅱ Reading 229

Text A Mount Tai—Symbol of the Chinese Spirit 230

Text B Guilin 232

Exercises 234

Part Ⅲ Applied Writing 236

Writing a Resume 236

Exercises 238

Part Ⅳ Supplementary Reading 238

US Tours Now Open to Chinese Groups 238

Unit 15 Sightseeing(2) 240

Part Ⅰ Listening and Speaking 240

Passage 1 Kunming 240

Passage 2 Chinese Fans 241

Dialog The Working Hours in Beijing Will Change for the Next Two Months 243

Part Ⅱ Reading 245

Text A Shilin 246

Text B Xi'an 248

Exercises 251

Part Ⅲ Applied Writing 253

Writing Application Letters 253

Exercises 254

Part Ⅳ Supplementary Reading 254

First Group to US 254

Keys 256

参考文献 338