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Chapter 1 Introduction to E-Commerce 1

学习指导 1

1.1　Introduction 1

1.2　Electronic Commerce:The Second Wave 2

1.3 Business Models,Revenue Models,and Business Processes 7

1.4　Economic Forces and Electronic Commerce 9

1.5　Identifying Electronic Commerce Opportunities 11

1.6 International Nature of Electronic Commerce 14

Reading Material——Benefits of EC 18

科技英语的特点 20

Exercises 22

Chapter 2 The Internet and World Wide Web:E-Commerce Infrastructure 23

学习指导 23

2.1　The Internet:Technology Background 23

2.2　The Internet Today 32

2.3 Internet Ⅱ:The Future Infrastructure 37

2.4　The World Wide Web 40

Reading Material——The Internet and The Web:Features 45

英语专业词汇的构成 51

Exercises 55

Chapter 3 E-Business Models 56

学习指导 56

3.1 Introduction 56

3.2 Storefront Model 56

3.3 Auction Model 59

3.4 Portal Model 60

3.5 Dynamic Pricing Models 61

3.6 B2B Exchange 64

3.7 B2B Service Providers 65

3.8 Online Trading and Lending Models 66

3.9 Getting a Loan Online 66

3.10 Recruiting on the Web 67

3.11 Online News Services 68

3.12 Online Travel Services 69

3.13 Online Entertainment 70

3.14 Online Automotive Sites 70

3.15 Energy Online 71

3.16 Selling Brainpower 71

3.17 Online Art Dealers 72

3.18 E-Learning 73

3.19 Click-and-Mortar Businesses 74

数学公式的读法（Pronunciation of mathematical expressions） 75

Exercises 77

Chapter 4 Business-to-Business Electronic Commerce 79

学习指导 79

4.1 Introduction 79

4.2 Cost Efficiencies from Automation of Transactions 80

4.3 Economic Efficiency Gains from Intermediation in B2B E-Commerce 81

4.4 Market Structure and Ownership of B2B Intermediaries 85

4.5 Effects of E-commerce on the Organization of Firms 88

4.6 Conclusion 89

Reading Material——Trust,as a main barrier in adoption to B2C E-Commerce 90

常用英汉互译技巧 96

Exercises 100

Chapter 5 Electronic Payment Systems 101

学习指导 101

5.1 Electronic Payments:a Critical Element in EC Support Services 101

5.2 Electronic Cards and Smart Cards 103

5.3 E-Cash and Innovative Payment Methods 106

5.4 E-Checking 107

5.5 E-Billing 108

Reading Material——Stored-Value Cards:Tapping The Teen and Preteen Markets 109

被动语态的翻译技巧 110

Exercises 113

Chapter 6 E-Commerce Security 114

学习指导 114

6.1 Security is Everyone's Business 114

6.2 Basic Security Issues 115

6.3 Types of Threats and Attacks 117

6.4 Managing EC Security 120

6.5 Securing EC Communications 122

6.6 Securing EC Networks 126

Reading Material——Spyware:A Financial Assault Weapon 128

复杂定语（从句）的翻译技巧之一 130

Exercises 132

Chapter 7 Pricing 133

学习指导 133

7.1 The Effects of the 2Is on Pricing 133

7.2 Basic Pricing Strategies 135

7.3 Dynamic Pricing Strategies 138

7.4 Advanced Pricing Strategies 141

Reading Materials——eBay France:The Price(Increase)is Right 143

复杂定语（从句）的翻译技巧之二 144

Exercises 146

Chapter 8 Internet Marketing 148

学习指导 148

8.1 Introduction 148

8.2 Definition and Scope of Internet Marketing 149

8.3 The Seven Stages of Internet Marketing 152

8.4 Critical Success Factors for Internet Marketing Executives 159

英语长句的翻译 161

Exercises 165

Chapter 9 Legal Issues of E-Commerce 166

学习指导 166

9.1 Jurisdiction on the Internet 166

9.2 Contracting and Contract Enforcement in Electronic Commerce 169

9.3 Privacy 172

9.4 Intellectual Property Rights 175

Reading Materials——Information Privacy and Computer Security 179

学术论文的英文写作简介 180

Exercises 182

Chapter 10 E-Logistics 184

学习指导 184

10.1 The CLM Definition of Logistics 184

10.2 E-Logistics:Delivering the Goods in E-Commerce 185

科技论文标题的写法 188

Exercises 189

Chapter 11 Introduction to M-Business Applications 191

学习指导 191

11.1 Introduction 191

11.2 Value Proposition 192

11.3 M-Business Applications 193

11.4 M-Business Technologies 199

11.5 M-Business vs.E-Business Applications 202

11.6 Challenges in M-Business 203

英文摘要的写作技巧 204

Exercises 207

Chapter 12 Launching a Successful Online Business and EC Projects 209

学习指导 209

12.1 Starting a New Online Business 209

12.2 Adding E-Commerce Initiatives or Transforming to an E-Business 213

12.3 Building a Web Site 215

12.4 Opening a Web Storefront 218

Reading Materials——Akamai Technologies 219

英文论文引言的写作技巧 221

Exercises 226

Chapter 13 Building E-Commerce Applications and Infrastructure 228

学习指导 228

13.1 A Five-Step Approach to Developing an E-Commerce Landscape 228

13.2 Criteria for Selecting a Development Approach 231

13.3 Vendor and Software Selection 234

13.4 Usage Analysis and Site Management 236

Reading Materials——Molding a New Vision for E-Commerce at D-M-E 238

求职英语简介 240

Exercises 243

Chapter 14 Case Study of E-Commerce 245

学习指导 245

14.1 Amazon.com 245

14.2 Dell 250

14.3 Alibaba 253

Reading Materials——Ebay:A Business History 258

广告文体简介 260

Exercises 262

参考文献及网站 264