商务英语综合教程 4 学生用书pdf电子书版本下载

点此进入-本书在线PDF格式电子书下载【推荐-云解压-方便快捷】直接下载PDF格式图书。移动端-PC端通用
种子下载[BT下载速度快] 温馨提示：（请使用BT下载软件FDM进行下载）软件下载地址页 直链下载[便捷但速度慢]   [在线试读本书]   [在线获取解压码]

商务英语综合教程 4 学生用书PDF格式电子书版下载

下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。

建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如 BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！

（文件页数 要大于 标注页数，上中下等多册电子书除外）

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Unit One Franchise Business 1

Text A Making Your Franchise the Next McDonald's 2

Text B Case Study:25 Years of Franchising in Ireland 14

Text C Franchising—A Safe Haven in Tough Times 21

Unit Two The Real Estate Business 24

Text A Finding Good Deals in Real Estate 25

Text B Getting Started Right in Real Estate Investing 35

Text C World's Priciest Cities to Own a Home 44

Unit Three Security in E-commerce Era 47

Text A OECD:Providing Consumer Protection in Electronic Commerce 48

Text B Case Study:MFP Security—How the IT Guy Is Becoming the Security Guy 59

Text C A New Era of Attacks 66

Unit Four Credit Card 70

Text A How Credit Cards Work 71

Text B The New Rules of Credit Cards 81

Text C OECD Warns Protectionism will Worsen Financial Crisis 87

Unit Five Creation of Corporate Culture 91

Text A From Factory to Family:The Creation of a Corporate Culture 92

Text B Case Study:IBM Finds Profit in Diversity 102

Text C Become a Company That Invents New Ideas 109

Unit Six Cultural Difference in Business 113

Text A Advice on Cross-cultural Business 114

Text B Case Study:Cultural Differences Complicate a Georgia Drug Sting Opera 124

Text C The Impact of Culture on Branding 131

Unit Seven Mergers ＆ Acquisitions 134

Text A Want to Grow?Think Merger 135

Text B M ＆ A Execution—A Case Study on Deals That Went Wrong 146

Text C 2009:A Busy Year for Mergers and Acquisitions in China 151

Unit Eight Telecommuting 154

Text A Telework 155

Text B Case Study:Making Telecommuting Work 166

Text C Potential Drawbacks of Telework 173

Unit Nine Business and Customer-centeredness 178

Text A Daily Life,Not Markets:Customer-centered Design 179

Text B Reebok and Its Customization Strategy 191

Text C Secrets of Silk Production 196

Unit Ten Business Ethics 201

Text A Business Ethics 203

Text B Corporate Ethics:Right Makes Might 212

Text C Can I Ask for More Money? 220

Unit Eleven Corporate Social Responsibility 226

Text A Competitive Advantage and Corporate Social Responsibility 228

Text B Nestlé's Milk District Model:Economic Development for A Value-added Food Chain and Improved Nutrition 241

Text C The New Business 250

Unit Twelve Piracy 253

Text A A Nation of Pirates:Panicked by Digital Plunder,the Entertainment Industry Fights Back 254

Text B Battles against Music Piracy:Recording Industry's Campaign against Internet Piracy in China 267

Text C Piracy Issue at APEC 274