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Unit 1 Pricing 1

Learning Goal 1

Diagram 1

Listen for It 2

Oral Report 3

Learn to Do 3

Try to Do 5

Tips 10

Resources 10

Unit 2 Sales Promotion 12

Learning Goal 12

Diagram 12

Listen for It 13

Oral Report 14

Leam to Do 14

Try to Do 16

Tips 22

Resources 22

Unit 3 International Advertisements 23

Learning Goal 23

Diagram 23

Listen for It 23

Oral Report 24

Learn to Do 24

Try to Do 26

Tips 31

Resources 32

Unit 4 Selling Online 33

Learning Goal 33

Diagram 33

Listen for It 34

Oral Report 34

Learn to Do 35

Try to Do 37

Tips 42

Resources 42

Unit 5 Business Negotiation 43

Learning Goal 43

Diagram 43

Listen for It 44

Oral Report 44

Learn to Do 45

Try to Do 47

Tips 53

Resources 54

Unit 6 After-sale Service 55

Learning Goal 55

Diagram 55

Listen for It 56

Oral Report 56

Learn to Do 56

Try to Do 59

Tips 66

Resources 66

Unit 7 Insurance and Claims 67

Leaming Goal 67

Diagram 67

Listen for It 68

Oral Report 68

Learn to Do 68

Try to Do 71

Tips 77

Resources 77

Unit 8 International Trade in Services 78

Learning Goal 78

Diagram 78

Listen for It 79

Oral Report 79

Learn to Do 79

Try to Do 82

Tips 87

Resources 87

Unit 9 Exhibition 88

Learning Goal 88

Diagram 88

Listen for It 89

Oral Report 89

Learn to Do 90

Try to Do 93

Tips 100

Resources 101

Unit 10 Logistics 102

Learning Goal 102

Diagram 102

Listen for It 103

Oral Report 103

Learn to Do 104

Try to Do 107

Tips 113

Resources 114