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Unit One Keys to Being a Successful Entrepreneur 1

Text A Seven Key Qualities of Successful Entrepreneurs 2

Text B Case Study:Shahnaz Husain—The Archangel of Herbal Beauty 12

Text C Entrepreneurs Share Courage,Other Common Traits 20

Unit Two Office Politics 24

Text A Managing Office Politics 25

Text B Case Study:Ask Annie—How to Survive Office Politics 35

Text C Power Plays 44

Unit Three Real Work at Home Jobs 48

Text A Home-Based Business 49

Text B Case Study:StartupNation Home-Based 100—10 Top Home Businesses in 10 Categories 60

Text C How to Start Your Own Business 69

Unit Four Employee Tu rnover 74

Text A Glad To See You Go:The Benefits of Employee Turnover 75

Text B Case Study:Why are We Losing All Our Good People? 85

Text C Overcoming Job Burnout 93

Unit Five Customer Management 98

Text A Surviving in the Age of Rage 100

Text B Case Study:The Right Way to Manage Unprofitable Customers 112

Text C Air Rage 118

Unit Six Market Expansion 124

Text A How to Expand Your Market 125

Text B Case Study:Golden Arches Galore 134

Text C Grow Your Business 140

Unit Seven Localization Strategy 144

Text A Localize Your Product to Globalize Your Business 145

Text B Case Study:Going Local 154

Text C What Is Localization? 160

Unit Eight Monopoly 163

Text A The De Beers Story:A New Cut on an Old Monopoly 164

Text B Case Study:Grounds for a Lawsuit—Indie Coffee Shop Owner in Wash.,Deems Starbucks Predatory 174

Text C Blood Diamond:Africa 181

Unit Nine Global Tourism 185

Text A The Tourism Time Bomb 187

Text B Case Study:Global Expansion for French"24-hour Receptionist"Kiosks 197

Text C Tower of London—The Most Haunted Building in London 203

Unit Ten Green Business 208

Text A Is Earth Day the New Christmas? 210

Text B Case Study:RecycleBank and Texas Instruments Make an Environmental Difference 220

Text C The New American Buzzword is"Green" 229

Unit Eleven The Beauty Industry 235

Text A Beauty Industry Needs Facelift 237

Text B Case Study:Unilever Gives"Ugly Betty"a Chinese Makeover 248

Text C Indian Male Beauty Industry Booms 254

Unit Twelve A Return to Thrift 259

Text A The Seven Deadly Sins That Lead to Debt 261

Text B Case Study:Coffee,Lipstick and Economy 270

Text C Top Five Money Mistakes Men Make 277