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Unit 1 Cultural Diversity in Globalization 2

Lead-in Case 2

An Unwanted Food Service 2

Text Readings 2

Text A:Culture and Cultural Diversity 2

Text B:The Challenge of Globalization 4

Supplementary Reading 6

Defining Culture 6

Group Discussion 8

1．Characteristics of Culture 8

2．Phien Mau,or Webbed Toes（骈拇） 8

Exercises 8

Unit 2 Intercultural Communication 12

Lead-in Case 12

Misunderstanding 12

Text Readings 12

Text A:Intercultural Communication 12

Text B:The Era of Intercultural Communication 13

Supplementary Reading 16

What Does Intercultural Communication Mean? 16

Group Discussion 17

1．Interculturalness:Most or Least 17

2．Writing on the Wall of West Forest Temple 17

Exercises 18

Unit 3 Language and Culture 21

Lead-in Case 21

An Inappropriate Concern 21

Text Readings 21

Text A:Compliments in Chinese and American English(1) 21

Text B:Compliments in Chinese and American English(2) 23

Supplementary Reading 26

The Power of Language in Intercultural Communication 26

Group Discussion 26

1．The West Wind 26

2．Ascending the Stork Tower 27

Exercises 27

Unit 4 Culture and Nonverbal Communication 31

Lead-in Case 31

Not so Close,Please 31

Text Readings 31

Text A:Nonverbal Communication(Ⅰ) 31

Text B:Nonverbal Communication(Ⅱ) 34

Supplementary Reading 37

Territorality 37

Group Discussion 38

1．Modes of Thinking 38

2．Dialogue Between a British Teacher(A)and a Chinese Student(B) 39

Exercises 39

Unit 5 Intercultural Awareness and Adaptation 43

Lead-in Case 43

Chinese Hospitality Overdone 43

Text Readings 43

Text A:If You Are not the One 43

Text B:Friendship Patterns 45

Supplementary Reading 46

Culture Shock and Intercultural Adaptation 46

Group Discussion 48

1．Making Chinese Friends 48

2．Oranges（橘）？ Trifoliate Oranges（枳）？ 48

Exercises 48

Unit 6 Intercultural Communicative Competence 51

Lead-in Case 51

A Gift for the Party 51

Text Readings 51

Text A:Dealing with Conflict 51

Text B:Cross-cultural Ability 53

Supplementary Reading 54

To Develop Respects for Cultural Differences 54

Group Discussion 55

1．Cultural Differences in Speech Acts 55

2．Cultural Values in Expressions 55

Exercises 56

Unit 7 Intercultural Relationship Development 60

Lead-in Case 60

The Gift of a Book 60

Text Readings 60

Text A:Personal Relationships 60

Text B:Family Relationships 62

Supplementary Reading 63

Other Types of Interpersonal Relationships 63

Group Discussion 65

1．Guanxi:Backdoor Practice as Goal-directed Discourse 65

2．Great Master 65

Exercises 65

Unit 8 Interpretation for Intercultural Encounter 68

Lead-in Case 68

An Old Chinese in America 68

Text Readings 69

Text A:Encountering Different Cultures 69

Text B:How Intercultural Encounter Happens? 71

Supplementary Reading 72

Six Principles for Effective Cross-gender Communication 72

Group Discussion 73

1．American Stereotypes of China 73

2．Thinking of My Brother in Shandong 74

Exercises 74

Unit 9 Intercultural Business Negotiation 78

Lead-in Case 78

The Problem of Package 78

Text Readings 78

Text A:Intercultural Business and Corporate Response 78

Text B:Cross-cultural Negotiation 80

Supplementary Reading 83

How to Conduct an Effective Meeting 83

Group Discussion 85

1．American John Wayne 85

2．One Belt and One Road 85

Exercises 85

Unit 10 Intercultural Education 88

Lead-in Case 88

Exchanging Students 88

Text Readings 89

Text A:Classroom Expectation 89

Text B:Top 5 Tips for Academic Success 90

Supplementary Reading 92

Measures Against Academic Misconduct and Dishonesty 92

Group Discussion 95

1．Sunlight at Fingertips 95

2．Better to Travel Ten Thousand Miles than to Read Ten Thousand Books 95

Exercises 96

Bibliography 99

Appendices 101

Appendix 1 Key Words of Intercultural Communication 101

Appendix 2 100 Selected Readings in Chinese Classics 105