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Unit 1 Communication Across Cultures 1

Warm Up 2

Reading Ⅰ Intercultural Communication：An Introduction 3

Discovering Problems：Slim Is Beauriful？ 9

Group Work 11

Debate 12

Reading Ⅱ The Challenge of Globalization 12

Writing 17

Identifying Difference：How We Address Each Other 18

Sunvey 20

InterculturalInsight 21

Translation 22

Case Study：Cases 1-4 23

Further Reading Ⅰ Stumbling Blocks in Intercultural Communication 26

Further Reading Ⅱ Communication in the Global Village 31

Unit 2 Culture and Communication 37

Warm Up 38

Reading Ⅰ What Is Culture 39

Fill-in Task 44

Sharing Knowledge：More About Culture 45

Writing 48

Reading Ⅱ Elements of Communication 49

Discovering Problems：Misleading CommercialSigns 56

Matching Task 57

Identifying Difference：Communicating or Communicating Effectively 58

Group Work 59

Translation 60

Case Study：Cases 5-8 60

Further Reading Ⅰ Understanding Culture 64

Further Reading Ⅱ Essentials of Human Communication 68

Unit 3 Cultural Diversity 75

Warm Up 76

Reading Ⅰ Different Lands，Different Friendships 77

Cultural Information：American Friendship 81

Survey 82

Identifying Difference：Family Structure 83

Reading Ⅱ Comparing and Contrasting Cultures 85

Interview 90

Group Work 90

Sharing Knowledge：Confucian Cultural Patterns 91

Writing 93

Intercultural Insight 95

Translation 96

Case Study：Cases 9-12 96

Further Reading Ⅰ Cultural Dimensions 99

Further Reading Ⅱ High-Context and Low-Context Cultures 110

Unit 4 Language and Culture 117

Warm Up 118

Reading Ⅰ How Is Language Related to Culture 118

Fill-in Task 124

Group Work 124

Identifying Difference：Kinship Terms andMore 125

Reading Ⅱ Language-and-Culture，Two Sides of the Same Coin 128

Sharing Knowledge：How to Say “Yes” and“No” 133

Survey 137

Writing 137

Discovering Problems：Translating Across Languages 138

Translation 141

Case Study：Cases 13-16 141

Further Reading Ⅰ The Sapir-Whorf Hypothesis 146

Further Reading Ⅱ Language，Thought，and Culture 150

Unit 5 Culture and Verbal Communication 155

Warm Up 156

Reading Ⅰ Understanding the Culture of Conversation 157

Fill-in Task 161

Identifying Difference：Compliment Response 162

Interview 163

Reading Ⅱ The Way People Speak 164

Group Work 170

Cultural Information：Making Telephone Calls 172

InterculturalInsight 174

Translation 175

Case Study：Cases 17-20 176

Further Reading Ⅰ Cross-Cultural Verbal Communication Styles 179

Further Reading Ⅱ Preferences in the Organization of Verbal Codes 184

Unit 6 Culture and Nonverbal Communication 189

Warm Up 190

Reading Ⅰ An Overview of Nonverbal Communication 190

Matching Task 200

Observation Task 201

Sharing Knowledge：Factors That Influence Touch 202

Reading Ⅱ Gender and Nonverbal Communication 203

Writing 210

Group Work 210

Identifying Difference：Posture and Sitting Habits 211

Cultural Information：How the Japanese Communicate Nonverbally 212

Translation 215

Case Study：Cases 21-24 215

Further Reading Ⅰ Functions of Nonverbal Communication 218

Further Reading Ⅱ Sounds and Silence 222

Unit 7 Time and Space Across Cultures 227

Warm Up 228

Reading Ⅰ The Heartbeat of Culture 229

Identifying Difference：What’s the Rush？ 233

Group Work 235

Debate 236

InterculturalInsight 236

Reading Ⅱ The Language of Space 239

Writing 243

Cultural Information：Home in Various Cultures 244

Sharing Knowledge：Cultures Built Into the Landscape 247

Translation 250

Case Study：Cases 25-28 250

Further Reading Ⅰ Cultural Conceptions of Time 253

Further Reading Ⅱ German Use of Space 257

Unit 8 Cross-Cultural Perception 263

Warm Up 264

Reading Ⅰ French Leave and Dutch Courage 265

Fill-in Task 268

Cultural Information：Who Is Gaijin？ 269

Survey 271

Reading Ⅱ Ethnocentrism and Ethnorelativism 272

Discovering Problems：The Image of Others 276

Group Work 278

Writing 280

Sharing Knowledge：Culture and Perception 281

Translation 284

Case Study：Cases 29-32 285

Further Reading Ⅰ Behaviors That Separate Us 289

Further Reading Ⅱ Stereotype and Prejudice 292

Unit 9 Intercultural Adaptation 297

Warm Up 298

Reading Ⅰ Adapting to a New Culture 298

Interview 305

Sharing Knowledge：Two Views of Culture Shock 306

Discovering Problems：Chinese Students Abroad 308

Reading Ⅱ Overcoming Ethnocentrism in Communication 309

Group Work 313

Test Yourself 314

Identifying Difference：Little Things Where They Differ 315

Debate 316

Translation 317

Case Study：Cases 33-36 317

Further Reading Ⅰ Sojourner Adaptation 322

Further Reading Ⅱ Developing Mindfulness 327

Unit 10 Acquiring Intercultural Competence 333

Warm Up 334

Reading Ⅰ A Culture Learning Story 334

Writing 341

Discovering Problems：First- andSecond-Generation Immigrants 341

Sharing Knowledge：Metaphors of U.S.CulturalDiversity 344

Reading Ⅱ Improving Intercultural Communication 346

Group Work 350

Intercultural Insight 351

Matching Task 353

Identifying Difference：Description，Interpretation，and Evaluation 354

Translation 355

Case Study：Cases 37-40 356

Further Reading Ⅰ The Future of Intercultural Communication 359

Further Reading Ⅱ Intercultural Communication：A Matter of Our Survival 363

Acknowledgements 367