新闻传播学专业英语教程 第2版pdf电子书版本下载

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Unit 1 Introduction　 1

Passage One The Meaning of "Communi-cation" 1

Passage Two McQuail's Normative Theo-ries 4

Passage Three Hot and Cold 8

Passage Four Minerva's Owl 10

Unit 2 Books 19

Passage One Books in History 19

Passage Two Book Publishing 21

Passage Three The Printing Press as an Agent of Change 24

Passage Four Areopagitica:A Speech for the Liberty of Unlicensed Printing 27

Unit 3 Magazines 33

Passage One Magazine as Media Innova-tors 33

Passage Two Magazines Push Images Over Words 36

Passage Three Luce and Time 39

Passage Four Early Periodical as Publicist Instrument of Crit-icism 41

Unit 4 Newspapers 48

Passage One What if There Were No Newspaper? 48

Passage Two A Newspaper Industry Casualty You May Have Missed 51

Passage Three The New York Times in 1990s 54

Passage Four Natural History of the Newspaper 57

Unit 5 Film 63

Passage One Importance of Movies 63

Passage Two The Structure of the Western Film 65

Passage Three Hollywood's Big Six 72

Passage Four Schindler's List:The Role of Memory 76

Unit 6 Radio 84

Passage One FM's Rise 84

Passage Two Characteristics of American Radio 86

Passage Three Trends and Convergence in Radio and Sound Recording 88

Passage Four The Assets and Liabilities in Radio 90

Unit 7　TV 97

Passage One Impact of Television 97

Passage Two Culture 101

Passage Three The Case for Television Journalism 104

Passage Four CBS News 109

Unit 8 Internet and Media Convergence 117

Passage One Internet 117

Passage Two Worldwide Wedge:Division and Contradiction in the Global Information Infrastructure 119

Passage Three Weblogs,Citizen Journalists and Traditional Media 124

Passage Four Media Convergence and Complications 128

Unit 9 Media Education and Media Literacy 136

Passage One The Origin of Journalism Education 136

Passage Two What They Don't Teach at J-School 140

Passage Three Green-Eyeshades Versus the Chi-Squares 142

Passage Four Elements of Media Literacy 145

Unit 10 Advertising 151

Passage One Media Choices 151

Passage Two Origins of Advertising 155

Passage Three Advertising:The Magic System 157

Passage Four Advertising:Agencies and Copywriters 159

Unit 11 Public Relations 168

Passage One Defining Public Relations 168

Passage Two Public Relations Services 171

Passage Three Newsmaking 173

Passage Four The Roots of Public Relations 175

Unit 12 Media Economy 184

Passage One Economic Foundation of Mass Media 184

Passage Two The Two Economies 188

Passage Three Television Programming 193

Passage Four Rupert Murdoch 196

Unit 13 Culture Industry and Culture Studies 204

Passage One Culture Industry Reconsidered 204

Passage Two What Is British Cultural Studies? 208

Passage Three Properties of the New Media and a Socialist Strategy 213

Passage Four Hegemony:An Overview 216

Unit 14 Process of Mass Communication 225

Passage One Encoding/Decoding 225

Passage Two The Acts of Communication 229

Passage Three The Circuit and the Acts 233

Passage Four Selecting the News:Gatekeeping 236

Unit 15 Effects and Audience of Mass Communication 243

Passage One Effects Studies 243

Passage Two The Uses and Gratifications Model 247

Passage Three TV and Learning 250

Passage Four Scientific and Nonscientific Polls 252

Unit 16 Mass Communication and Society 259

Passage One Some Social Functions of the Mass Media 259

Passage Two The Masses:The Implosion of the Social in the Media 264

Passage Three The Debate over Civic Journalism 267

Passage Four Investigative Reporting 269

Unit 17 Mass Communication and Social Control 276

Passage One Government Manipulation of Media 276

Passage Two Of the Liberty of Thought and Discussion 279

Passage Three The Principles 281

Passage Four Jefferson's View of the Press 284

Unit 18 Laws and Ethics of Mass Communication 293

Passage One The First Amendment to the Constitution 293

Passage Two The Means to the End 298

Passage Three Should the Names of Rape Victims Be Pub-lished? 300

Passage Four　Attributing a Libel Is No Defense 302

Appendix A　Key to Exercises 310

Appendix B Chinese Translations 318

参考文献 395