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Unit 1 Globalization 1

Text A The Empire Strikes Back 3

Text B Disney Theme Park 14

Unit 2 Film Industry 22

Text A The Harry Potter Economy 24

Text B China's Investment in Silver Screen 35

Unit 3 Property Boom 43

TextA BetweenaRockandaLivingSpace 45

Text B Building Excitement 56

Unit 4 Information Technology 66

Text A Silicon Valley Visionary Who Put Apple on Top 68

Text B Nokia at the Crossroads：Blazing Platforms 79

Unt 5 Creativity and Innovation 86

Text A The Postmodern Craving for Creativity 88

Text B Design Thinking 99

Unit 6 Commercial Litigation 110

Text A Reducing the Risk of Commercial Litigation in the United States 112

Text B The McDonald's Coffee Lawsuit and Now,the Rest of the Story 124

Unit 7 Mass Customization 137

Text A BMW Drives Germany 139

Text B How Mass Customization Is Changing Our World 152

Unit 8 Crisis Management 164

TextA A Crisis Made in Japan 166

Text B Crisis Management in Belgium：the Case of Coca-Cola 178

Unit 9 Internet and Our Life 189

Text A How Long Will Google's Magic Last？ 192

Text B Has the Internet Brought Us Together or Pulled Us Apart？ 206

Unit 10 Career Planning 213

Text A How to Change the World 215

Text B How Will You Measure Your life？ 230

Unit 11 Financial Crisis 239

Text A Cinderella's Moment 241

Text B Fixing Europe's Single Currency 253

Unit 12 Entrepreneurship 262

Text A Can Red Wine Help You Live Forever？ 264

Text B An Interview with Tim Ferriss-—Author of The 4-Hour Workweek 278