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PART Ⅰ DEVELOPING EFFECTIVE BE WRITING SKILLS 2

Unit 1 Awareness for Effective BE Practical Writing 2

1.1 Awareness for Effective BE Practical Writing 3

1.2 Role of Awareness for Effective BE Practical Writing 5

Unit 2 Comment on the Correct Use of BE Practical Writing Principles 13

2.1 Comment on the Use of the KISS Principle 13

2.2 Comment on the Use of the Businesslike Poise for BE Writing 17

2.3 Comment on the Use of the Six C's 19

2.4 Comment on the Use of Modern Terminology 22

Unit 3 Errors Resulting from the Negative Impact of the Chinese Language 27

3.1 Run-on Sentences 27

3.2 Dangling Modifiers 30

3.3 Luxurious Phrases 33

3.4 Too Many Verbs 33

PART Ⅱ EXTERNAL COMMUNICATION 40

Unit 4 Seven Steps to Effective BE Letter Writing 40

4.1 Comment on the Layout of BE Letters 41

4.2 Comment on the Writing Approach 50

4.3 Comment on the Style of the Original Letter and Make Your Revision 52

Unit 5 Comment on Routine＆Non-Routine Request Letters 57

5.1 Routine Request Letters on Catalogues ＆ Replies 57

5.2 Non-Routine Request Letters on Various Things ＆ Replies 62

Unit 6 Comment on Application Letters 72

6.1 Comment on the Unsolicited Application Letters 72

6.2 Comment on the Solicited Application Letters 74

6.3 Compare the Tone of the Application Letters 76

Unit 7 Comment on Résumé 81

7.1 Comment on Peter Johnson's Résumé 82

7.2 Compare the Following 2 Résumés 84

Unit 8 Comment on Persuasive Sales Letters 92

8.1 Unsolicited Sales Letters for Product/Service Promotion ＆ Replies 92

8.2 Solicited Sales Letters for Product/Service Promotion ＆ Replies 100

Unit 9 Comment on Complaint Letters 110

9.1 Comment on the Complaint Letter 110

9.2 Comment and Make Improvement on Complaint Letters 111

9.3 Compare and Comment on the Two Complaint Letters 114

Unit 10 Comment on Agency Letters 119

10.1 Comment on the Agency Letter 119

10.2 Make Improvement on Agency Letter 121

10.3 Compare and Comment on the Two Agency Letters 123

Unit 11 Comment on Social Letters 129

11.1 Comment on Social Letters 129

11.2 Comment on Invitation Letter ＆ Its Reply 131

l1.3 Comment and Improve the Following Resignation Letter 132

PART Ⅲ INTERNAL COMMUNICATION 137

Unit 12 Comment on Memos 137

12.1 Comment on Memo Writing and Make Improvement 137

12.2 Comment on Memo Writing and Make Improvement 139

l2.3 Compare the Coversation with the Memo on the Same Subject 140

Unit 13 Comment on Reports 147

13.1 Comment on Report Writing and Make Improvement 148

13.2 Comment on Report Writing and Make Improvement 150

13.3 Compare the Following Two Reports 153

PART Ⅳ MISCELLANEOUS COMMUNICATION 164

Unit 14 Comment on Contracts 164

14.1 Comment on the Following Sales Contract 164

14.2 Comment on the Following Purchase Contract 166

14.3 Compare the Following Contract in English and Chinese Version 169

Unit 15 Comment on Product InstructionsDescriptions 182

15.1 Comment on Product Instructions/Descriptions 183

15.2 Comment and Make Improvement on Product Instructions 185

15.3 Compare the Following Instructions in English and Chinese Version 186

Unit 16 Comment on Business Speeches 193

16.1 Comment on the Following Business Speech 194

16.2 Make Comment ＆ Improvement upon the Following Speech 196

16.3 Compare the Following Speech in English ＆ Chinese Version 198

Keys to Exercises 204

Appendixes 245

References 251