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第1章 会计学 Accounting 1

Learning Objectives 1

Text 2

Section One:Accounting Defined 2

Section Two:Management Accountint System 4

Section Three:Principal Financial Statements 6

Section Four:Financial statement Analysis 11

Summary 15

Note 16

Exercises 19

Reading between the Lines 20

Classic Reference 22

第2章 商务沟通 Communication 25

Learning Objectives 25

Text 26

Section One:Management Communication 26

Section Two:Corporate Communication 36

Summary 40

Note 40

Exercises 46

Clase Studies 47

Classic Reference 49

Learning Objectives 55

第3章 经济学 Economics 55

Text 56

Section One:The Basic Principle of Supply and Demand 56

Section Two:Macroeconomics 57

Section Three:Microeconomics 60

Section Four:International Economics 64

Summary 66

Note 67

Exercises 71

Reading between the Lines 73

Classic Reference 77

Learning Objectives 79

第4章 创业学 Entrepreneurship 79

Text 80

Summary 87

Note 87

Exercises 93

Reading between the Lines 94

Classic Reference 97

第5章 金融学 Finance 99

Learning Objectives 99

Text 100

Section One:Investment Analysis 100

Section Two:Financial Management 105

Note 112

Summary 112

Exercises 117

Reading between the Lines 119

Classic Reference 126

第6章 国际商务 International Business 131

Learning Objectives 131

Text 132

Summary 135

Note 136

Exercises 139

Reading between the Lines 141

Classic Reference 150

Learning Objectives 151

第7章 市场营销学 Marketing 151

Text 152

Section One:Marketing Defined 152

Section Two:Customer Analysis 152

Section Three:Market Analysis 155

Section Four:Product Analysis 158

Section Five:Pricing Strategies 160

Section Six:Distribution Analysis 162

Summary 163

Note 163

Exercises 165

Case Studies 170

Classic Reference 173

第8章 组织行为学 Organizational Behavior 175

Learning Objectives 175

Text 176

Section One:Individual Level Analysis 176

Section Two:Group Level Analysis 186

Section Three:Organizational Level Analysis 192

Summary 196

Note 197

Exercises 210

Case Studies 211

Classic Reference 212

第9章 战略管理 Strategic Management 219

Learning Objectives 219

Text 220

Section One:Historical Overview of Strategic Management 220

Section Two:Strategy Formation:Three Widely Used Approaches 222

Section Three:The Latest Conventional Wisdom 233

Note 237

Exercises 240

Reading between the Lines 242

Classic Reference 244

翻译练习参考译文 Sample Solution to the Translation Exercises 245