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Introduction 1

Part One Fundamentals of Effective Speaking 1

1 Acquiring the Basic Skills 3

Take Heart from the Experience of Others 5

Keep Your Goal Before You 11

Predetermine Your Mind to Success 16

Seize Every Opportunity to practice 20

2 Developing Confidence 23

Get the Facts About Fear of Speaking in Public 24

Prepare in the Proper Way 28

Predetermine Your Mind to Success 35

Act Confident 37

3 Speaking Effectively the Quick and Easy Way 42

Speak About Something You Have Earned the Right to Talk About Through Experience or Study 43

Be Sure You Are Excited About Your Subject 51

Be Eager to Share Your Talk with Your Listeners 55

Part Two Speech,Speaker,and Audience 61

4 Earning the Right to Talk 61

Limit Your Subject 62

Develop Reserve Power 63

Fill Your Talk with Illustrations and Examples 67

Use Concrete,Familiar Words That Create Pictures 76

5 Vitalizing the Talk 80

Choose Subjects You Are Earnest About 81

Relive the Feelings You Have About Your Topic 89

Act in Earnest 90

6 Sharing the Talk with the Audience 92

Talk in Terms of Your Listeners' Interests 93

Give Honest,Sincere Appreciation 97

Identify Yourself with the Audience 99

Make Your Audience a Partner in Your Talk 103

Play Yourself Down 105

Part Three The Purpose of Prepared and Impromptu Talks 105

7 Making the Short Talk to Get Action 111

Give Your Example,an Incident from Your Life 119

State Your Point,What You Want the Audience to Do 127

Give the Reason or Benefit the Audience May Expect 130

8 Making the Talk to Inform 133

Restrict Your Subject to Fit the Time at Your Disposal 135

Arrange Your Ideas in Sequence 137

Enumerate Your Points as You Make Them 138

Compare the Strange with the Familiar 140

Use Visual Aids 148

9 Making the Talk to Convince 152

Win Confidence by Deserving It 154

Get a Yes-Response 155

Speak with Contagious Enthusiasm 159

Show Respect and Affection for Your Audience 162

Begin in a Friendly Way 163

10 Making Impromptu Talks 169

Practice Impromptu Speaking 171

Be Mentally Ready to Speak Impromptu 174

Get into an Example Immediately 175

Speak with Animation and Force 176

Use the Principle of the Here and Now 177

Don't Talk Impromptu-Give an Impromptu Talk 178

Part Four The Art of Communicating 185

11 Delivering the Talk 185

Crash Through Your Shell of Self-Consciousness 186

Don't Try to Imitate Others—Be Yourself 188

Converse with Your Audience 190

Put Your Heart into Your Speaking 195

Practice Making Your Voice Strong and Flexible 197

Part Five The Challenge of Effective Speaking 197

12 Introducing Speakers,Presenting and Accepting Awards 203

Thoroughly Prepare What You Are Going to say 206

Follow the T-I-S Formula 209

Be Enthusiastic 214

Be Warmly Sincere 215

Thoroughly Prepare the Talk of Presentation 215

Express Your Sincere Feelings in the Talk of Acceptance 217

13 Organizing the Longer Talk 219

Get Attention Immediately 220

Avoid Getting Unfavorable Attention 231

Support Your Main Ideas 233

Appeal for Action 240

14 Applying What You Have Learned 246

Use Specific Detail in Everyday Conversation 248

Use Effective Speaking Techniques in Your Job 250

Seek Opportunities to Speak in Public 251

You Must Persist 252

Keep the Certainty of Reward Before You 255

Acknowledgments 263