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会展英语 第2版pdf电子书版本下载

会展英语  第2版
  • 冯玮主编;杜昌国,陈琳副主编 著
  • 出版社: 武汉:武汉大学出版社
  • ISBN:9787307095373
  • 出版时间:2013
  • 标注页数:248页
  • 文件大小:14MB
  • 文件页数:260页
  • 主题词:展览会-英语-高等学校-教材

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图书目录

Part One English for Conventions 3

Unit 1 Talking about Convention Industry 3

Dialogue 1:What Makes a Great Convention City? 3

Dialogue 2:Booking a Meeting 5

Reading:The Historical Development of Convention Industry 6

Practical Writing:The Proposal to Host a Convention 9

Case Study:ICCA 13

Exercises 16

Unit 2 Planning of Meetings and Conventions 19

Dialogue 1:Planning for the Convention 19

Dialogue 2:Arranging for the Convention 20

Reading:The Routine Work of Meeting Planners 21

Practical Writing:Convention Lead Form 23

Case Study:Convention Connections,Inc. 25

Exercises 29

Unit 3 Conference Ven ue Selection 32

Dialogue 1:Negotiating about Conference Venue 32

Dialogue 2:Site Selection 34

Reading:Event Venue Selection 35

Practical Writing:Meeting Room Reservation Form 38

Case Study:Featured Conference Venue—Grand Hyatt Beijing 40

Exercises 44

Unit 4 Selling and Promoting Conventions 47

Dialogue 1:Bargaining for a Discount 47

Diaiogue 2:Negotiating Conference Facilities 48

Reading:Event Planning Services 49

Practical Writing:Convention Registration Form 51

Case Study:The International Congress of Mathematicians 2010 53

Exercises 57

Unit 5 Conference Registration 60

Dialogue 1:Convention Registration 60

Dialogue 2:Registering at Conference 61

Reading:Convention Registration Service 62

Practical Writing:Call for Conference Registration 64

Case Study:The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration 65

Exercises 69

Unit 6 Catering Service for Convention 72

Dialogue 1:Catering Arrangement for a Seminar 72

Dialogue 2:Confirming Catering Service 73

Reading:Event Catering 74

Practical Writing:Catering Arrangement 76

Case Study:The Catering Service of Shanghai International Convention Center 78

Exercises 81

Unit 7 Post-conference Tour 84

Dialogue 1:Discussing the Itinerary of Post-conference Tour 84

Dialogue 2:Talking about the Itinerary 85

Reading:Incentive Program 86

Practical Writing:Post-conference Tour Itinerary 88

Case Study:Post-conference Tour of DEMHIST 90

Exercises 94

Part Two English for Exhibitions 99

Unit 8 Talking about Exhibition Industry 99

Dialogue 1:Talking about Famous Exhibition Cities 99

Dialogue 2:Talking about Future Plan in MICE Sector 100

Reading:The Historical Development of Trade Fair 103

Practical Writing:A Business Letter to Exhibitors 105

Case Study:History of World Expo 107

Exercises 110

Unit 9 Exhibition Planning and Marketing 114

Dialogue 1:Confirming an Exhibition Reservation 114

Dialogue 2:Exhibition Marketing—Exterior Liaison 115

Reading:Trade Show Preparation Timeline 116

Practical Writing:Exhibition Soliciting Letter 120

Case Study:The 14th Shanghai International Automobile Industry Exhibition 122

Exercises 127

Unit 10 Booking a Stand 130

Dialogue 1:Booking a Stand 130

Dialogue 2:Cancellation of Participation 131

Reading:Participating Fairs and Exhibitions 133

Practical Writing:Exhibitor Pre-registration Form 135

Case Study:China Import and Export Fair Complex 137

Exercises 140

Unit 11 Booth Installation and Dismantle 143

Dialogue 1:Setting up the Booth 143

Dialogue 2:Dismantling a Stand 144

Reading:Standout Booth Design 145

Practical Writing:Exhibition Agenda 146

Case Study:SEMICON Singapore 2011 148

Exercises 152

Unit 12 Exhibition Logistics 155

Dialogue 1:Negotiating the Packing of Exhibits 155

Dialogue 2:Negotiating Storage and Transportation 157

Reading:Exhibits Transportation & Customs Declaration 158

Practical Writing:Notice of Forwarding Instruction 161

Case Study:Deutsche Post DHL 163

Exercises 167

Unit 13 Exhibition Reception 170

Dialogue 1:Price Negotiation at the Booth 170

Dialogue 2:Communication at the Booth 171

Reading:Capturing the Right Trade Show Visitors 172

Practical Writing:Trade Fair Price List 174

Case Study:Hong Kong Convention and Exhibition Centre(HKCEC) 176

Exercises 180

Unit 14 Post-exhibition Research and Analysis 183

Dialogue 1:Analyzing the Results of the Exhibition 183

Dialogue 2:Discussing about Exhibition Results 184

Reading:When and How to Evaluate Events 185

Practical Writing:Exhibition Working Hours 189

Case Study:Hannover Messe 2010 Review 191

Exercises 195

Key to Exercises 197

Appendix 1 Term inology for Exhibitions 222

Appendix 2 Sample Writing 232

Appendix 3 FAQ(Frequent Asked Questions)about Trade Show 240

Bibliography 248

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