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Chapter 1 Introduction to E-commerce 电子商务概要 1

案例Case:Amazon.com 1

正文Text 2

1.1 Concepts and Definitions 2

1.2 Different Types of E-commerce 5

1.3 Early Development of E-commerce 8

1.4 The Components of an E-commerce Transaction Loop 11

1.5 Advantages and Disadvantages of E-commerce 12

1.6 The Forces of Fueling E-commerce 15

核心词汇Core Words and Expressions 17

知识扩展More Knowledge 18

Chapter 2 Electronic Business Model 电子商务模式 21

案例Case:Taobao in Prime Position to Dominate China's C2C Market for a Foreseeable Future 21

正文Text 23

2.1 Definition 23

2.2 Nine Business Models On the Web 24

核心词汇Core Words and Expressions 30

知识扩展More Knowledge 30

Chapter 3 Network and Network Protocol 网络与网络协议案例Case:McDonald's Intranet 33

正文Text 35

3.1 Network Topologies 35

3.2 Network Types 38

3.3 Network Protocol 40

3.4 Internet 45

核心词汇Core Words and Expressions 54

知识扩展More Knowledge 54

Chapter 4 Online Marketing and Advertising 在线营销与广告案例Case:Advertising on MSN 56

正文Text 57

4.1 Electronic Marketing 57

4.2 Marketing Mix 59

4.3 Advertising and Marketing 68

4.4 Affiliate Marketing 71

核心词汇Core Words and Expressions 74

知识扩展More Knowledge 75

Chapter 5 E-commerce Payment 电子商务支付 77

案例Case:PayPal 77

正文Text 79

5.1 Electronic Money 79

5.2 Internet Bank 81

5.3 EFT 83

5.4 Online Credit Card Transactions 84

核心词汇Core Words and Expressions 86

知识扩展More Knowledge 87

Chapter 6 E-commerce Security Technology 电子商务安全技术案例Case:Bibliofind Company 91

正文Text 92

6.1 Introduction to E-commerce Security 92

6.2 Firewall Technology 94

6.3 Cryptography 97

6.4 Authentication Technology 100

6.5 Protocol for Security 102

核心词汇Core Words and Expressions 104

知识扩展More Knowledge 105

Chapter 7 Logistics and Supply Chain 物流与供应链 107

案例Case:Logistics Cost Increases Hit Amazon.com Hard 107

正文Text 108

7.1 Introduction to Logistics 108

7.2 Introduction to Supply Chain 111

7.3 Differences Between Logistics and SCM 115

7.4 Logistics in EC 117

核心词汇Core Words and Expressions 121

知识扩展More Knowledge 121

Chapter 8 Application of Enterprise E-commerce 企业电子商务应用案例Case:Harley-Davidson 124

正文Text 125

8.1 Business-to-Customer E-commerce Applications 125

8.2 Business-to-Business E-commerce Applications 128

8.3 Business E-commerce and Informatization 131

核心词汇Core Words and Expressions 135

知识扩展More Knowledge 135

Chapter 9 Application of E-commerce in Industries 行业电子商务应用案例Case:General Electric(GE) 138

正文Text 139

9.1 Introduction 140

9.2 Application of E-commerce in Travel Industry 141

9.3 Application of E-commerce in Banking and Finance Industry 144

9.4 Application of E-commerce in Publishing Industry 145

9.5 Application of E-commerce in Retailing Industry 148

核心词汇Core Words and Expressions 151

知识扩展More Knowledge 152

Chapter 10 E-commerce Economics 电子商务经济学 154

案例Case:Innovative Technology Helps Shield Businesses from Recession 154

正文Text 156

10.1 Search 156

10.2 Bundling 156

10.3 Switching Costs and Lock-in 157

10.4 Demand-side Economies of Scale 158

10.5 Standards and Standards Wars 161

10.6 Antitrust 162

核心词汇Core Words and Expressions 166

知识扩展More Knowledge 167

Chapter 11 E-commerce Management 电子商务管理 169

案例Case:eBAY 169

正文Text 170

11.1 Outsourcing 170

11.2 Internet Governance 174

11.3 Trust in Cyberspace 176

核心词汇Core Words and Expressions 184

知识扩展More Knowledge 185

Chapter 12 Issues in the Law of E-commerce 电子商务法律话题案例Case:Legislation on E-commerce of Luxembourg 188

正文Text 189

12.1 Introduction 189

12.2 Research on the Following Legal Problems 192

12.3 Other Legal Issues 200

12.4 Laws about E-commerce 204

核心词汇Core Words and Expressions 206

知识扩展More Knowledge 207

参考文献 209