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电子商务专业英语pdf电子书版本下载
- 宋德富…等编著 著
- 出版社： 北京：高等教育出版社
- ISBN：9787040262988
- 出版时间：2009
- 标注页数：332页
- 文件大小：14MB
- 文件页数：344页
- 主题词：电子商务－英语－高等学校－教材
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图书目录
Unit 1 1
Passage:Electronic Business 1
New Words 4
Phrases 5
Abbreviations 5
Notes to the Passage 6
Comprehension Exercises to the Passage 8
Exercises to Terms and Vocabularies 10
Translation Exercises 12
Passage for Reading:E-commerce 12
Exercises to the Passage for Reading 16
Unit 2 18
Passage:The ABCs of B2B 18
New Words 22
Phrases 23
Abbreviations 24
Notes to the Passage 24
Comprehension Exercises to the Passage 27
Exercises to Terms and Vocabularies 29
Translation Exercises 30
Passage for Reading:The E-marketplace Builder 31
Exercises to the Passage for Reading 34
Unit 3 36
Passage:The ABCs of B2C 36
New Words 39
Phrases 41
Abbreviations 42
Notes to the Passage 42
Comprehension Exercises to the Passage 44
Exercises to Terms and Vocabularies 46
Translation Exercises 47
Passage for Reading:The ABCs of ERP 48
Exercises to the Passage for Reading 53
Unit 4 55
Passage:E-business Infrastructure 55
New Words 58
Phrases 60
Abbreviations 60
Notes to the Passage 60
Comprehension Exercises to the Passage 62
Exercises to Terms and Vocabularies 65
Translation Exercises 66
Passage for Reading:On-line Shopping 66
Exercises to the Passage for Reading 70
Unit 5 72
Passage:Customer Relationship Management 72
New Words 75
Phrases 76
Abbreviations 76
Notes to the Passage 76
Comprehension Exercises to the Passage 78
Exercises to Terms and Vocabularies 81
Translation Exercises 82
Passage for Reading:Business Models on the Web 82
Exercises to the Passage for Reading 87
Unit 6 90
Passage:Supply Chain Management 90
New Words 93
Phrases 94
Notes to the Passage 94
Comprehension Exercises to the Passage 95
Exercises to Terms and Vocabularies 98
Translation Exercises 99
Passage for Reading:Supply-chain Council 100
Exercises to the Passage for Reading 102
Unit 7 104
Passage:The DES 104
New Words 106
Phrases 107
Abbreviations 108
Notes to the Passage 108
Comprehension Exercises to the Passage 109
Exercises to Terms and Vocabularies 111
Translation Exercises 112
Passage for Reading:eBay 112
Exercises to the Passage for Reading 117
Unit 8 120
Revision Ⅰ 120
Unit 9 133
Passage:On-line Payment:the Search for a Complete Solution Continues 133
New Words 136
Phrases 136
Abbreviations 137
Notes to the Passage 137
Comprehension Exercises to the Passage 138
Exercises to Terms and Vocabularies 140
Translation Exercises 142
Passage for Reading:Challenge 142
Exercises to the Passage for Reading 145
Unit 10 147
Passage:Secure Electronic Transactions 147
New Words 149
Phrases 150
Abbreviations 150
Notes to the Passage 150
Comprehension Exercises to the Passage 151
Exercises to Terms and Vocabularies 153
Translation Exercises 155
Passage for Reading:A Smart Card for Everyone? 156
Exercises to the Passage for Reading 159
Unit 11 162
Passage:Introduction to E-money 162
New Words 167
Phrases 168
Abbreviations 168
Notes to the Passage 168
Comprehension Exercises to the Passage 169
Exercises to Terms and Vocabularies 172
Translation Exercises 173
Passage for Reading:Electronic Money Mini-FAQ 174
Exercises to the Passage for Reading 176
Unit 12 178
Passage:Encryption Tutorial 178
New Words 181
Phrases 182
Abbreviations 182
Notes to the Passage 183
Comprehension Exercises to the Passage 183
Exercises to Terms and Vocabularies 186
Translation Exercises 187
Passage for Reading:Getting Started with PGP 187
Exercises to the Passage for Reading 190
Unit 13 192
Passage:Channel Management 192
New Words 195
Phrases 195
Abbreviations 196
Notes to the Passage 196
Comprehension Exercises to the Passage 198
Exercises to Terms and Vocabularies 200
Translation Exercises 202
Passage for Reading:10 Future Web Trends 203
Exercises to the Passage for Reading 208
Unit 14 211
Passage:Introduction to Payment Card Systems(Ⅰ) 211
New Words 214
Phrases 214
Abbreviations 214
Notes to the Passage 214
Comprehension Exercises to the Passage 215
Exercises to Terms and Vocabularies 217
Translation Exercises 218
Passage for Reading:Introduction to Payment Card Systems(Ⅱ) 219
Exercises to the Passage for Reading 222
Unit 15 224
Passage:Staying Safe in the E-commerce Jungle 224
New Words 227
Phrases 228
Abbreviations 228
Notes to the Passage 228
Comprehension Exercises to the Passage 230
Exercises to Terms and Vocabularies 232
Translation Exercises 233
Passage for Reading:XHTML 234
Exercises to the Passage for Reading 237
Unit 16 239
Revision Ⅱ 239
附录一 词汇总表 250
1．单词总表 250
2．短语总表 272
3．缩略语总表 287
4．部分专用名词总表 292
附录二 主课文参考译文 296
Unit 1 电子企业 296
Unit 2 企业间电子商务初步 298
Unit 3 B2C初步 301
Unit 4 电子商务基础构架 304
Unit 5 客户关系管理 307
Unit 6 供应链管理 310
Unit 7 数据加密标准 312
Unit 9 在线支付：继续寻求完整方案 314
Unit 10 安全电子交易 316
Unit 11 电子货币介绍 317
Unit 12 加密指南 321
Unit 13 渠道管理 324
Unit 14 支付卡系统介绍 326
Unit 15 在电子商务丛林中确保安全 329
主要参考网站 332