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Unit One Money 1

Text A Money and Banking 4

Text B Background to the Euro 11

Text C Manners in Different Countries 15

Unit Two Public Relations 19

Text A Public Relations Specialists 20

Text B The Facts Are There in Black and White 27

Text C Building Business Relations 32

Unit Three Personal Finance 35

Text A Home Schooled 36

Text B Borrowing Money:Understanding How the Numbers Work 42

Text C Personal Financial Planning 47

Unit Four Business Etiquette 51

Text A Office Manners of a Secretary 52

Text B Phone Manners 59

Text C Bill Gates Steps Aside at Microsoft 63

Unit Five Building Brand 67

Text A Labelled with Love—the Extracts from the Interview with Nirmalya Kumar 68

Text B Ben ＆ Jerry's Homemade Inc 75

Text C China Revealed 80

Unit Six Concept of Management 83

Text A Fergie Balfour—An Energetic Leader 84

Text B An International Project Manager's Day(A Case) 90

Text C The History of Olympic Games 95

Unit Seven Globalization 99

Text A China Remains Strongly Appealing to Foreign Capital 100

Text B Globalization Splits Rich and Poor 107

Text C Voices from China's Past:Cai Yuanpei on Globalization 113

Unit Eight E-Marketing 117

Text A ABCs of Internet Selling 117

Text B Computers Can't Smile 124

Text C Dumbest Generation 128

Unit Nine Communication 132

Text A A Targeted Media Campaign 133

Text B I Can't Afford a Public Relations Campaign,Can I? 139

Text C The Art of Action 144

Unit Ten Employee Management 147

Text A The Human Touch 148

Text B Ritz-Carlton:Taking Care of Those Who Take Care of Customers 155

Text C Employee Communication at FedEx 160

Unit Eleven Career Guidance 164

Text A Opening One's Own Business 164

Text B What Are International Managers Looking For? 172

Text C I Think I Will Be a CEO One Day—Yang Songjun 176

Unit 12 Expert Economist 179

Text A Alan Greenspan:the Most Powerful Guy 180

Text B Cautious of Creating Too Much Complexity 187

Text C China's Entry into WTO 192