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Unit One Business Leadership 1

Lead-in 23

Reading:When It's Time to Think Again 23

Business Communication 23

Relevant Extension 23

Unit Two Communication 23

Lead-in 47

Reading:Employees Want to Hear It"Straight"from the Boss's MouthBusiness CommunicationRelevant ExtensionUnit Three Teamwork 47

Lead-in 71

Reading:Executives Must Pull Together like Rowers in the Boat RaceBusiness CommunicationRelevant ExtensionUnit Four Customer Service 71

Lead-in 97

Reading:Customer Service Champs 97

Business Communication 97

Relevant Extension 97

Unit Five Innovations 97

Lead-in 123

Reading:Businesses Must Learn to Let Go 123

Business Communication 123

Relevant Extension 123

Unit Six Human Resources 123

Lead-in 151

Reading:The Search for Talent 151

Business Communication 151

Relevant Extension 151

Unit Seven Business Crisis 151

Lead-in 175

Reading:Why Good Times Are the Most Dangerous 175

Business Communication 175

Relevant Extension 175

Unit Eight Business Ethics 175

Lead-in 199

Reading:Integrating Ethics at the Core 199

Business Communication 199

Relevant Extension 199

Unit Nine International Trade 199

Lead-in 221

Reading:Exports Are Giving the Economy a Surprise Lift 221

Business Communication 221

Relevant Extension 221

Unit Ten Globalization 221

Lead-in 247

Reading:Emerging Giants 247

Business Communication 247

Relevant Extension 247

附录1　Glossary 247

附录2　Phrases ＆ Expressions 257