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Unit 1 1

Text A The Perfect Picture 1

Language in Use 7

Text B Microsoft Seeks to Buy Yahoo!and Take Down Google 10

Unit 2 14

Text A Magazines 14

Language in Use 21

Text B How Can You Survive Parties? 24

Unit 3 28

Text A Business Travelers 28

Language in Use 35

Text B Do You Know Where Your Brand Is? 39

Unit 4 43

Text A Influencing Bosses and Making Friends 43

Language in Use 50

Text B Boeing vs Airbus:This Time It's War 53

Unit 5 56

Text A Hands-on Help 56

Language in Use 62

Text B Risky Business 65

Unit 6 69

Text A Virtual-Relationship Oddities 69

Language in Use 76

Text B How to Raise Business Finance 79

Unit 7 82

Text A Action Will Be Taken 82

Language in Use 91

Text B A Tangle of Tapes 95

Unit 8 98

Text A What Are Organisational Myths? 98

Language in Use 106

Text B Coping With Catastrophe 109

Unit 9 113

Text A How Markets Move Space 113

Language in Use 120

Text B Dealing With Difficult Employees 123

Unit 10 127

Text A Against the Odds 127

Language in Use 133

Text B Young Dreams 137

Unit 11 141

Text A McDonald's 24/7 141

Language in Use 150

Text B Sales Management 153

Unit 12 158

Text A Choose Optimism 158

Language in Use 167

Text B Understanding Hostile Customers 171

Unit 13 175

Text A Reading to Make Us Glad 175

Language in Use 183

Text B Twenty More UPS Retail Stores to Offer Logistics Services to Businesses 187

Unit 14 190

Text A Waking Up 190

Language in Use 198

Text B The Nike Transnational Social Movement 203

Appendix Selected Readings英语名篇选读 206

Glossary 212