职通商务英语综合教程3pdf电子书版本下载

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Unit 1 Trade Practice 1

Section Ⅰ Trade Terms 1

Section Ⅱ UCP 600 6

Section Ⅲ Incoterms 2000 11

Unit 2 Trade Policy 13

Section Ⅰ Chinas Foreign Trade Policy after WTO Accession 13

Section Ⅱ U.S.Foreign Trade and Global Economic Policies 19

Section Ⅲ EU MustLead on Trade Policy 23

Unit 3 Global Market Place 25

Section Ⅰ Emerging Markets 25

Section Ⅱ The Marketplace of North America 30

Section Ⅲ The BRICs 35

Unit 4 Trade Procedure 37

Section Ⅰ Trade Procedure 37

Section Ⅱ Transportation 43

Section Ⅲ Documents Used in International Trade Procedure 47

Unit 5 Busi ness Contract 49

Section Ⅰ Business Contract 49

Section Ⅱ Sales Contract 55

Section Ⅲ General Introduction to CISG 60

Unit 6 Foreign Exchange 63

Section Ⅰ Foreign Exchange Market 63

Section Ⅱ Foreign Exchange Rate 69

Section Ⅲ New Currency—Euro 73

Unit 7 Management in International Business 75

Section Ⅰ International Operations Management 75

Section Ⅱ Human Resource Management 81

Section Ⅲ ISO 9001 86

Unit 8 The Role of Culture in Business 89

Section Ⅰ The Cultural Dimension of International Business 89

Section Ⅱ The Role ofJapanese Culture in Business 95

Section Ⅲ Cultural Awareness 100

Unit 9 International Strategic Alliances 103

Section Ⅰ International Strategic Alliances 103

Section Ⅱ European Union 108

Section Ⅲ WTO,NAFTA and APEC 112

Unit 10 CroSS-cultural Communication 115

Section Ⅰ Cross.culture in International Business 115

Section Ⅱ Company Language 121

Section Ⅲ Cross.cultural Communication 125

Glossary 127

Useful Expressions 139