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Task 1 Basic Knowledge 1

Unit 1 Introduction 1

1.1 Several Important Principles of Good Writing 2

1.2 The Structure and Layout of a Business Letter 3

Samples 7

Discussion 12

Practice 12

Skill Training 12

Task 2 Preparation of Business 14

Unit 2 Establishing Business Relations 14

Relevant Knowledge 14

Useful Sentences 14

Specimen Letters 15

2.1 Importer Writes to the Exporter（1） 15

2.2 Exporter Writes to the Importer 16

2.3 Importer Writes to the Exporter（2） 19

Discussion 19

Practice 19

Skill Training 20

Task 3 Negotiation of Business 22

Unit 3 Inquiry 22

Relevant Knowledge 22

Useful Sentences 22

Specimen Letters 23

3.1 First Inquiry 23

3.2 Specific Inquiry（1） 24

3.3 General Inquiry 25

3.4 Specific Inquiry（2） 26

Discussion 27

Practice 27

Skill Training 27

Unit 4 Offer 29

Relevant Knowledge 29

Useful Sentences 29

Specimen Letters 30

4.1 Non-firm Offer（1） 30

4.2 Firm Offer（1） 31

4.3 Non-firm Offer（2） 32

4.4 Firm Offer（2） 32

Discussion 33

Practice 33

Skill Training 33

Unit 5 Counter-offer 36

Relevant Knowledge 36

Useful Sentences 36

Specimen Letters 37

5.1 Counter-offer——Price（1） 37

5.2 Counter-offer——Payment 38

5.3 Counter-offer——Price（2） 39

5.4 Reply to the Counter——Offer 40

5.5 Counter-offer——Quantity 41

Discussion 41

Practice 41

Skill Training 42

Unit 6 Acceptance 44

Relevant Knowledge 44

Useful Sentences 44

Specimen Letters 45

6.1 Place an Order（1） 45

6.2 Confirm Supply 46

6.3 Send a Contract 47

6.4 Place an Order（2） 47

Discussion 48

Practice 48

Skill Training 49

Unit 7 Contracts and Agreements 51

Relevant Knowledge 51

Useful Sentences 51

Specimen Letters 52

7.1 Sales Contract 52

7.2 Purchase Confirmation 56

7.3 Exclusive Agency Agreement 58

Discussion 62

Practice 62

Skill Training 63

Task 4 Implementation of Contract 65

Unit 8 Establishing and Amending an L/C 65

Relevant Knowledge 65

Useful Sentences 66

Specimen Letters 67

8.1 Urge the Establishment of an L/C（1） 67

8.2 Urge the Establishment of an L/C（2） 68

8.3 Reply to the above Letter 70

8.4 Extend the L/C 72

8.5 Amend the L/C（1） 73

8.6 Amend the L/C（2） 74

8.7 Change the Payment Term 77

Discussion 79

Practice 79

Skill Training 79

Unit 9 Chartering Ship and Effecting Shipment 82

Relevant Knowledge 82

Useful Sentences 82

Specimen Letters 83

9.1 Inquire Freight（1） 83

9.2 Inquire Freight（2） 84

9.3 Inquire Freight（3） 84

9.4 Reply（1） 85

9.5 Shipping Instruction 85

9.6 Urging Shipment 86

9.7 Reply（2） 88

9.8 Shipping Advice 90

Discussion 91

Practice 91

Skill Training 92

Unit 10 Covering Insurance 95

Relevant Knowledge 95

Useful Sentences 96

Specimen Letters 97

10.1 Apply for Insurance 97

10.2 Confirm Having Covered Insurance 98

10.3 Ask for Additional Insurance 99

10.4 Insurance Policy 100

Discussion 101

Practice 101

Skill Training 101

Unit 11 Making a Complaint and Claim 103

Relevant Knowledge 103

Useful Sentences 104

Specimen Letters 105

11.1 Complaint and Claim—Inferior Quality 105

11.2 Complaint and Claim—Wrong Articles andthe Inferior Quality 106

11.3 Reply 107

Discussion 108

Practice 108

Skill Training 108

Task 5 Other Letters Writing 110

Unit 12 Seeking and Asking to Be an Agent 110

Relevant Knowledge 110

Useful Sentences 110

Specimen Letters 111

12.1 Seek an Agent 111

12.2 Reply（1） 112

12.3 Ask to Be an Agent 113

12.4 Reply（2） 113

12.5 Reply（3） 114

Discussion 115

Practice 115

Skill Training 115

Unit 13 Congratulation and Appreciation Letter 117

Relevant Knowledge 117

Useful Sentences 117

Specimen Letters 118

13.1 Congratulation Letter（1） 118

13.2 Congratulation Letter（2） 119

13.3 Appreciation Letter（1） 119

13.4 Appreciation Letter（2） 122

Discussion 123

Practice 123

Skill Training 123

Unit 14 Promotion and Invitation Letter 125

Relevant Knowledge 125

Useful Sentences 125

Specimen Letters 126

14.1 Promotion（1） 126

14.2 Promotion（2） 127

14.3 Invitation（1 ） 128

14.4 Invitation（2） 128

14.5 Reply to Invitation 129

Discussion 129

Practice 130

Skill Training 130

Unit 15 Job-application Writing 132

Relevant Knowledge 132

Useful Sentences 132

Specimen Letters 134

15.1 Cover Letter 134

15.2 Resume 136

15.3 Follow-up Letter 137

Discussion 138

Practice 138

Skill Training 139

Task 6 Integrative Writing Skill Training 141

Relevant Knowledge 141

Letter Writing 141

Bibliography 161