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Unit 1 Trade(1)—International Marketing 1

Text:Global Marketing 1

Fast Reading:Passage 1 The Value of Special Training in Speech 8

Passage 2 The Role of Trade 10

Reading Skill:Active Reading 13

Practice:Microsoft Goes after Google 14

Unit 2 Trade(2)—Marketing in China 18

Text:Strategic Issues in Chinese Marketing 18

Fast Reading:Passage 1 The Changing Concept of Marketing 29

Passage 2 How to Serve Customers 31

Reading Skill:Identifying Different Purposes for Reading 33

Practice:Power of Invention 34

Unit 3 Internet and E-commerce 38

Text:Weaving the Web 38

Fast Reading:Passage 1 On-liners Move Off-line 45

Passage 2 E-books Ready for Markets Next Year 47

Reading Skill:Keeping a Reading Journal 48

Practice:Two Ways of Life 49

Unit 4 Investment 52

Text:Foreign Direct Investment 52

Fast Reading:Passage 1 Product Life Cycle 61

Passage 2 Office Politics 63

Practice:The Psychology of Money 65

Reading Skill:Finding Topics 65

Unit 5 Service 69

Text:Aspects of Services 69

Fast Reading:Passage 1 Oil of Olay's Line of Cosmetics Hits Shelves 80

Passage 2 The Quality of Production 82

Reading Skill:Locating the Topic Sentence 83

Practice:The Soft Sell 84

Unit 6 Public Relations 88

Text:The Skills of Public Relations 88

Fast Reading:Passage 1 Henry Ford and the American Automobile 94

Passage 2 Brain Drain 97

Reading Skill:Locating Implied Main Idea 100

Practice:The Fatal Promise of Cloning 101

Unit 7 Tourism(1) 105

Text:Reform and Opening of China's Tourist Industry 105

Fast Reading:Passage 1 Credit Card 112

Passage 2 Shop and Shopping Areas in Britain 115

Reading Skill:Making Inferences 118

Practice:Steps in Data Processing 119

Unit 8 Tourism(2) 123

Text:International Tourism:the Future 123

Fast Reading:Passage 1 Table Manners 135

Passage 2 The Interview as a Method of Assessment 138

Reading Skill:Identifying Types of Language 141

Practice:The Euromarkets 142

Unit 9 Management 144

Text:The Job of a Manager 144

Fast Reading:Passage 1 Strategies and Tactics in Business Negotiating 151

Passage 2 Come to Face the Heat 154

Reading Skill:Differentiating Facts from Opinions 157

Practice:Economic Growth 158

Unit 10 Finance 161

Text:The Global Financial System 161

Fast Reading:Passage 1 Current Accounts 168

Passage 2 International Payment of Goods 171

Reading Skill:Patterns of Organization 173

Practice:The Retail Promotion Mix 174

Unit 11 Information Technology 177

Text:It Grows Up 177

Fast Reading:Passage 1 The Number One Problem 186

Passage 2 Magplane Gets off the Ground 188

Reading Skill:Learning about Arguments 189

Practice:The Executive's Job in Business Organization 190

Unit 12 Transportation 193

Text:The Importance of Transportation 193

Fast Reading:Passage 1 Dot-names Still Hot Items 202

Passage 2 Word of the Millennium 203

Practice:The Court System in the United States 205

Reading Skill:Critical Reading 205

Unit 13 International Organization 208

Text:GATT 208

Fast Reading:Passage 1 International Trade 217

Passage 2 Soy:Grace Period to Prevent Trade Slump 218

Reading Skill:Attitude and Tone of the Author 220

Practice:International Marketing 221

Unit 14 Business Law 224

Text:Sales Law 224

Fast Reading:Passage 1 What Is Business? 235

Passage 2 Mercedes-Bens Gets Turning Upside Down 237

Reading Skill:Expanding Your Reading Experience 238

Practice:The General Agreement on Tariffs and Trade 239

Unit 15 Globalization 243

Text:The Trend of Globalization 243

Fast Reading:Passage 1 Etiquette and Skills of Interviews 256

Passage 2 Further Career 258

Reading Skill:Using the Dictionary 259

Practice:The Internet Economy 260

Keys to Exercises 264

Appendix Ⅰ Glossary 272

Appendix Ⅱ Idioms and Expressions 287

Appendix Ⅲ Special Terms 293

Appendix Ⅳ Famous Corporations of the World 301

Acknowledgements 306