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Unit 1

Text A Spotlight on Copenhagen 1

Language in Use 7

Text B Lenovo Steps Out Onto Global Stage 10

Unit 2

Text A A Coke and a Smile 13

Language in Use 20

Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales 22

Unit 3

Text A The Rich Man and the Poor Man 26

Language in Use 32

Text B Look up!Big Bucks in Billboards 36

Unit 4

Text A The Power of a Blue Box 40

Language in Use 47

Text B China's Commercial Ties with EU 50

Unit 5

Text A The Value of Time 54

Language in Use 61

Text B How Could Huawei Realize Its Great Leap Forward? 64

Unit 6

Text A Delight 68

Language in Use 74

Text B How to Organize Your Business 78

Unit 7

Text A Only Children:Finding the Middle Ground Between Lonely and Lionized 81

Language in Use 88

Text B Planning a Positive Cash Flow 91

Unit 8

Text A British Pub Culture 94

Language in Use 100

Text B Competitive Strategy and Change Management 103

Unit 9

Text A Home 106

Language in Use 112

Text B Three-point Turn—Hyundai in America 115

Unit 10

Text A My Bank Account 118

Language in Use 124

Text B Lessons from the Enron Scandal 127

Unit 11

Text A Leave Your Hat On,but Lose the Jeans 131

Language in Use 139

Text B The Internet Changes Rules of Game 143

Unit 12

Text A One Man Talking 147

Language in Use 155

Text B Franchising Pros and Cons:Is Franchising Right for You? 158

Unit 13

Text A Heard on the Street 163

Language in Use 171

Text B Creating a High Performance Culture—Breathe in and out 174

Unit 14

Text A I Know Why the Caged Bird Sings 178

Language in Use 185

Text B The Culture of Collaboration:Building Bridges for Success 188

Unit 15

Text A Flowers in the Sky 193

Language in Use 200

Text B The Truth Behind the Tagline of KFC 203

Unit 16

Text A Black Horse 207

Language in Use 215

Text B What is"Lean"about Product Development? 218

Appendix 222