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Part One:Historical Origins and Theoretical Foundations 2

1．Theories of Communication and Theories of Society&Peter Golding Graham Murdock 2

2．The Legacy of Robert A.Brady:Antifascist Origins of the Political Economy of Communications&Dan Schiller 14

3．The Frankfurt School and the Political Economy of Communications&Ronald V.Bettig 25

4．Communications:Blindspot of Western Marxism&Dallas W.Smythe 38

5．"Introduction"to Who Knows:Information in the Age of Fortune 500&Herbert I.Schiller 59

6．"Introduction"to Information and the Crisis Economy&Herbert I.Schiller 65

7．Reconstructing the Ruined Tower:Contemporary Communications and Questions of Class&Graham Murdock 69

8．The Information Commodity:A Preliminary View&Dan Schiller 89

9．The Political Economy Approach:A Critical Challenge&Oscar H.Gandy,Jr 105

10．Political Economy,Communication,and Labor&Vincent Mosco 122

11．Political Economy,Power and New Media&Robin Mansell 142

Part Two:Methodological Considerations and Disciplinary Dialogues 152

12．Abstracted Empiricism&C.Wriqht Mills 152

13．Media Sociology:The Dominant Paradigm&Todd Gitlin 169

14．The Rediscovery of"Ideology":Return of the Repressed in Media Studies&Stuart Hall 210

15．Rethinking Political Economy:Change and Continuity&Eileen R.Meehan Vincent Mosco Janet Wasko 240

16．Not Yet the Post-Imperialist Era&Herbert I.Schiller 249

17．The Political Economy of Communication and the Future of the Field&Robert W.McChesney 264

Part Three:The Power of Advertising and the Making of the Audience Commodity 274

18．Advertising at the Edge of the Apocalypse&Sut Jhally 274

19．The Restructuring of the European Advertising Industry&Armand Mattelart 286

20．Capitalism and Control of the Press&James Curran 296

21．Advertising and the Content of a Democratic Press&C.Edwin Baker 322

22．Gendering the Commodity Audience:Critical Media Research,Feminism,and Political Economy&Eileen R.Meehan 350

23．Race,Ethnicity and the Segmentation of Media Markets&Oscar H.Gandy,Jr 362