图书介绍
新视界商务英语系列教材 综合商务英语 第4册pdf电子书版本下载
- 周红红，王建荣，王小娟主编；贾洪雅，张宏，周志杰副主编；戴丽萍，孔飞，刘艳秋，伍伟，徐国萍，赵冬梅，赵新，周新，左映娟编 著
- 出版社： 北京：中国人民大学出版社
- ISBN：9787300251486
- 出版时间：2018
- 标注页数：353页
- 文件大小：56MB
- 文件页数：366页
- 主题词：商务－英语－高等学校－教材
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图书目录
Unit 1 Business Communication 1
Text A Twelve Secrets of Effective Business Communication 2
Text B Communicating Effectively for Business 18
Chinese and International Culture Tour 28
Case Study 30
Unit 2 Business Negotiation 33
Text A The Art of Negotiating 34
Text B Negotiation Strategy:Seven Common Pitfalls to Avoid 49
Chinese and International Culture Tour 57
Case Study 59
Unit 3 Takeovers and Mergers 61
Text A Mergers and Acquisitions:Understanding Takeovers 62
Text B 2017 Bodes Well for Chinese Takeovers 78
Chinese and International Culture Tour 90
Case Study 92
Unit 4 Finance and Banking 93
Text A On the Way:Chinese Capital’s Journey to the World 94
Text B Which Is Better:Saving Money or Paying Down Debt？ 109
Chinese and International Culture Tour 116
Case Study 118
Unit 5 Stocks and Bonds 121
Text A Stocks vs.Bonds 122
Text B Where to Put Your Cash While Savings Rates Are Rock-bottom？ 136
Chinese and International Culture Tour 146
Case Study 147
Unit 6 E-commerce 149
Text A Making the Most of China’s E-commerce Boom 150
Text B What Does the Store of the Future Look Like？ 164
Chinese and International Culture Tour 173
Case Study 175
Unit 7 Risk Management 177
Text A Risk Management 178
Text B The Main Types of Business Risk 195
Chinese and International Culture Tour 203
Case Study 206
Unit 8 Corporate Culture 209
Text A Does Corporate Culture Really Matter？ 210
Text B Risky Rhetoric:When Personal Opinions Damage Corporate Brands 225
Chinese and International Culture Tour 236
Case Study 237
Unit 9 Green Economy 239
Text A Green Economy 240
Text B Rise of Personal SolarPower 255
Chinese and International Culture Tour 261
Case Study 263
Unit 10 China’s Economy and the World 265
Text A A Breath of Fresh Air 266
Text B How China’s Economy Influences the US 283
Chinese and International Culture Tour 290
Case Study 292
附录一 Glossary 295
附录二 TEM-8（2015-2017） 305