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高等学校专业英语教材 电子商务专业英语教程pdf电子书版本下载

高等学校专业英语教材  电子商务专业英语教程
  • 王晔主编 著
  • 出版社: 北京:电子工业出版社
  • ISBN:9787121047831
  • 出版时间:2007
  • 标注页数:244页
  • 文件大小:11MB
  • 文件页数:253页
  • 主题词:电子商务-英语-高等学校-教材

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图书目录

Unit 1 Electronic Commerce Theory 1

Text A Overview of Electronic Commerce 1

Exercises 6

Text B Advantages And Disadvantages of Electronic Commerce 7

Reading Materials 11

IT Producing Industries-Hopeful Sighs In 2003 11

IT Producing Industries Weather the Recession and Recover Slowly 11

Unit 2 Internet and Protocols 14

Text A Computer Networks 14

Exercises 19

Text B The TCP/IP Protocol Suite 20

Reading Materials 25

A Nation Online:How Americans Are Expanding Their Use Of The Internet 25

Unit 3 Economics of Electronic Commerce 28

Text A Interaction of Economics and E-commerce 28

Exercises 32

Text B E-Commerce Changes the Economics of Research 34

Reading Materials 38

Online Marketing Basics 38

Establishing a Web Presence 38

Unit 4 Web Publishing 40

Text A Online Publishing 40

Exercises 43

Text B Opportunities and Risks of Electronic Publishing 44

Reading Materials 49

Assessing the Need for an Online Store 49

Unit 5 Logistics 51

Text A Logistics in Electronic Commerce 51

Exercises 56

Text B The Logistics Gaps in China 57

Reading Materials 62

The First Step to Internet Marketing:Pick Something to Promote 62

Step One:Pick Something to Promote 62

Selling Stuff 62

Collecting Leads 63

Info to Collect 63

Other Stuff You Can Achieve with Search Ads 64

Unit 6 EDI and Its Application 65

Text A Electronic Data Interchange(EDI) 65

Exercises 69

Text B EDI Adoption and EDI Maturity 70

Reading Materials 75

Ten Key Steps to Successfully Marketing Your Business Online 75

Unit 7 Electronic Marketing Structure and Direct Marketing 79

Text A Overview of Electronic Marketing Structure 79

Exercises 83

Text B Direct Marketing 84

Reading Materials 89

Internet Marketing and customer referrals 89

Unit 8 SCM and Electronic Commerce 91

Text A IT and supply-chain management 91

Exercises 95

Text B The significance of virtual value chains in revealing new market opportunities 96

Reading Materials 101

A History of Logistics/Supply Chain Management 101

Unit 9 Advertising Strategies 104

Text A Advertising Methods on the Web 104

Exercises 109

Text B Advertisement Strategies 110

Reading Materials 114

How to Start Selling Online 114

Unit 10 Security Issues in Electronic Commerce 116

Text A Internet E-Commerce Security 116

Exercises 121

Text B Creating and maintaining Brands on the Web 123

Reading Materials 128

E-Commerce Security:Fact or Fiction? 128

Unit 11 Electronic Commerce Legislation 130

Text A Legal Issues in E-Commerce 130

Exercises 134

Text B Secure Payment Protocols and Security Schemes 136

Reading Materials 141

How Does an Online Store Handle Credit Card Orders? 141

Unit 12 Web Marketing 142

Text A Web Marketing Strategies 142

Exercises 146

Text B Protection of Intellectual property in Online Business 147

Reading Materials 152

Keyword Research 152

Unit 13 Electronic Commerce and Information Economy 154

Text A The Evolving Information Economy 154

Exercises 157

Text B The Information Economy and Competitive Advantage of Enterprises:A Value Chain Analysis 159

Reading Materials 165

E-Commerce in the Digital Economy 165

Unit 14 Electronic Commerce Trust 167

Text A Role of Trust in e-business Success 167

Exercises 172

Text B Designing Trust into Online Experiences 173

Reading Materials 178

Competing for Eyeballs by Branding 178

Unit 15 Electronic Commerce Planning 180

Text A Planning Electronic Commerce Initiatives 180

Exercises 184

Text B Managing Electronic Commerce Implementation 185

Reading Materials 189

How to Choose the Right E-Commerce System 189

参考译文 191

第1单元 电子商务概要 191

第2单元 计算机网络 194

第3单元 课文A:经济学和电子商务的互动 196

第4单元 课文A:网络出版 198

第5单元 课文A:电子商务中的物流 200

第6单元 课文A:电子数据交换(EDI) 202

第7单元 课文A:网络营销结构概述 205

第8单元 课文A:信息技术与供应链管理 207

第9单元 课文A:网络广告方法 209

第10单元 电子商务网络安全 211

第11单元 电子商务的法律问题 214

第12单元 网络营销策略 216

第13单元 持续发展的信息经济 218

第14单元 信任在电子商务成功中的作用 220

第15单元 课文A:规划电子商务行动 223

练习参考答案 226

参考文献 244

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