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高等学校专业英语教材 电子商务专业英语教程pdf电子书版本下载
- 王晔主编 著
- 出版社: 北京:电子工业出版社
- ISBN:9787121047831
- 出版时间:2007
- 标注页数:244页
- 文件大小:11MB
- 文件页数:253页
- 主题词:电子商务-英语-高等学校-教材
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图书目录
Unit 1 Electronic Commerce Theory 1
Text A Overview of Electronic Commerce 1
Exercises 6
Text B Advantages And Disadvantages of Electronic Commerce 7
Reading Materials 11
IT Producing Industries-Hopeful Sighs In 2003 11
IT Producing Industries Weather the Recession and Recover Slowly 11
Unit 2 Internet and Protocols 14
Text A Computer Networks 14
Exercises 19
Text B The TCP/IP Protocol Suite 20
Reading Materials 25
A Nation Online:How Americans Are Expanding Their Use Of The Internet 25
Unit 3 Economics of Electronic Commerce 28
Text A Interaction of Economics and E-commerce 28
Exercises 32
Text B E-Commerce Changes the Economics of Research 34
Reading Materials 38
Online Marketing Basics 38
Establishing a Web Presence 38
Unit 4 Web Publishing 40
Text A Online Publishing 40
Exercises 43
Text B Opportunities and Risks of Electronic Publishing 44
Reading Materials 49
Assessing the Need for an Online Store 49
Unit 5 Logistics 51
Text A Logistics in Electronic Commerce 51
Exercises 56
Text B The Logistics Gaps in China 57
Reading Materials 62
The First Step to Internet Marketing:Pick Something to Promote 62
Step One:Pick Something to Promote 62
Selling Stuff 62
Collecting Leads 63
Info to Collect 63
Other Stuff You Can Achieve with Search Ads 64
Unit 6 EDI and Its Application 65
Text A Electronic Data Interchange(EDI) 65
Exercises 69
Text B EDI Adoption and EDI Maturity 70
Reading Materials 75
Ten Key Steps to Successfully Marketing Your Business Online 75
Unit 7 Electronic Marketing Structure and Direct Marketing 79
Text A Overview of Electronic Marketing Structure 79
Exercises 83
Text B Direct Marketing 84
Reading Materials 89
Internet Marketing and customer referrals 89
Unit 8 SCM and Electronic Commerce 91
Text A IT and supply-chain management 91
Exercises 95
Text B The significance of virtual value chains in revealing new market opportunities 96
Reading Materials 101
A History of Logistics/Supply Chain Management 101
Unit 9 Advertising Strategies 104
Text A Advertising Methods on the Web 104
Exercises 109
Text B Advertisement Strategies 110
Reading Materials 114
How to Start Selling Online 114
Unit 10 Security Issues in Electronic Commerce 116
Text A Internet E-Commerce Security 116
Exercises 121
Text B Creating and maintaining Brands on the Web 123
Reading Materials 128
E-Commerce Security:Fact or Fiction? 128
Unit 11 Electronic Commerce Legislation 130
Text A Legal Issues in E-Commerce 130
Exercises 134
Text B Secure Payment Protocols and Security Schemes 136
Reading Materials 141
How Does an Online Store Handle Credit Card Orders? 141
Unit 12 Web Marketing 142
Text A Web Marketing Strategies 142
Exercises 146
Text B Protection of Intellectual property in Online Business 147
Reading Materials 152
Keyword Research 152
Unit 13 Electronic Commerce and Information Economy 154
Text A The Evolving Information Economy 154
Exercises 157
Text B The Information Economy and Competitive Advantage of Enterprises:A Value Chain Analysis 159
Reading Materials 165
E-Commerce in the Digital Economy 165
Unit 14 Electronic Commerce Trust 167
Text A Role of Trust in e-business Success 167
Exercises 172
Text B Designing Trust into Online Experiences 173
Reading Materials 178
Competing for Eyeballs by Branding 178
Unit 15 Electronic Commerce Planning 180
Text A Planning Electronic Commerce Initiatives 180
Exercises 184
Text B Managing Electronic Commerce Implementation 185
Reading Materials 189
How to Choose the Right E-Commerce System 189
参考译文 191
第1单元 电子商务概要 191
第2单元 计算机网络 194
第3单元 课文A:经济学和电子商务的互动 196
第4单元 课文A:网络出版 198
第5单元 课文A:电子商务中的物流 200
第6单元 课文A:电子数据交换(EDI) 202
第7单元 课文A:网络营销结构概述 205
第8单元 课文A:信息技术与供应链管理 207
第9单元 课文A:网络广告方法 209
第10单元 电子商务网络安全 211
第11单元 电子商务的法律问题 214
第12单元 网络营销策略 216
第13单元 持续发展的信息经济 218
第14单元 信任在电子商务成功中的作用 220
第15单元 课文A:规划电子商务行动 223
练习参考答案 226
参考文献 244