图书介绍
实用电子商务英语 双色版pdf电子书版本下载
- 刘德华,熊伟主编 著
- 出版社: 镇江:江苏大学出版社
- ISBN:9787568409476
- 出版时间:2018
- 标注页数:214页
- 文件大小:100MB
- 文件页数:224页
- 主题词:电子商务-英语-高等学校-教材
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图书目录
Unit 1 Introduction to E-business 1
PartⅠ Lead-in 2
PartⅡ Reading 3
PartⅢ Translation Skills(省略法) 8
PartⅣ Business Writing (E-mail) 12
PartⅤ Grammar Review(情态动词) 13
PartⅥ Supplementary Reading(电子商务迈入“移动商务”时代) 16
PartⅦ E-commerce-Related Knowledge(电子商务概述) 17
Unit 2 E-business Website Design 19
PartⅠ Lead-in 20
PartⅡ Reading 20
PartⅢ Translation Skills(词类转译) 27
PartⅣ Business Writing(求职简历) 29
PartⅤ Grammar Review(英语句型) 35
PartⅥ Supplementary Reading(大数据分析在电子商务中的应用) 37
PartⅦ E-commerce-Related Knowledge(电子商务网站内容设计) 40
Unit 3 E-business Basics 43
PartⅠ Lead-in 44
PartⅡ Reading 44
PartⅢ Translation Skills(增词法) 50
PartⅣ Business Writing(求职信) 54
PartⅤ Grammar Review(动名词) 55
PartⅥ Supplementary Reading (2018年,中国电商就业规模逾4 800万) 59
PartⅦ E-commerce-Related Knowledge(我国电子商务的发展及现状) 60
Unit 4 Secure Electronic Transactions 63
PartⅠ Lead-in 64
PartⅡ Reading 64
PartⅢ Translation Skills(直译与意译) 69
PartⅣ Business Writing(报价信) 71
PartⅤ Grammar Review(动词不定式) 73
PartⅥ Supplementary Reading(恶意攻击方法) 76
PartⅦ E-commerce-Related Knowledge(计算机网络安全技术) 81
Unit 5 Computing System Security Measures 83
PartⅠ Lead-in 84
PartⅡ Reading 84
PartⅢ Translation Skills(否定转移) 90
PartⅣ Business Writing(订购信) 91
PartⅤ Grammar Review(状语从句) 93
PartⅥ Supplementary Reading(网络安全) 97
PartⅦ E-commerce-Related Knowledge(常用的信息安全技术) 102
Unit 6 Electronic Systems of Payment 105
PartⅠ Lead-in 106
PartⅡ Reading 106
PartⅢ Translation Skills(词义的引申) 111
PartⅣ Business Writing(申诉信) 113
PartⅤ Grammar Review(定语从句) 115
PartⅥ Supplementary Reading(中国移动支付领先全球) 117
PartⅦ E-commerce-Related Knowledge(电子商务的支付保障) 119
Unit 7 Logistics in E-commerce Age 123
PartⅠ Lead-in 124
PartⅡ Reading 124
PartⅢ Translation Skills(倍数的翻译) 131
PartⅣ Business Writing(邀请信) 133
PartⅤ Grammar Review(虚拟语气) 136
PartⅥ Supplementary Reading(电子商务时代的物流) 139
PartⅦ E-commerce-Related Knowledge(电子商务物流的保障) 144
Unit 8 Web Marketing Strategies 149
PartⅠ Lead-in 150
PartⅡ Reading 152
PartⅢ Translation Skills(定语从句的翻译) 157
PartⅣ Business Writing(公司介绍) 160
PartⅤ Grammar Review(倒装) 162
PartⅥ Supplementary Reading(数字时代的市场营销) 166
PartⅦ E-commerce-Related Knowledge(网络营销工具) 170
Unit 9 Advertising of E-commerce 173
PartⅠ Lead-in 174
PartⅡ Reading 175
PartⅢ Translation Skills(被动句型的翻译) 180
PartⅣ Business Writing(广告) 185
PartⅤ Grammar Review(反义疑问句) 188
PartⅥ Supplementary Reading(互联网新秀重新定义电子营销) 192
PartⅦ E-commerce-Related Knowledge(网络广告) 194
Unit 10 Customer Relationship Management 197
PartⅠ Lead-in 198
PartⅡ Reading 198
PartⅢ Translation Skills(长句翻译) 204
PartⅣ Business Writing(通知) 206
PartⅤ Grammar Review(名词性从句) 207
PartⅥ Supplementary Reading(社交客户关系管理) 210
PartⅦ E-commerce-Related Knowledge(客户关系管理) 213