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UNIT 1 SERVICE 1

PART Ⅰ TEXT 1

Text A What Are Services? 1

Text B Guest Service 7

PART Ⅱ DIALOGUE 10

Dialogue 1 Applying for a Visa 10

Dialogue 2 Booking Tickets 12

PART Ⅱ TOURISM LINK:VISA APPLICATION FORM 14

PART Ⅳ GOOD TO KNOW:TRANSPORTATION TERMS 15

PART Ⅴ EXERCISES 15

UNIT 2 TOURISM 19

PART Ⅰ TEXT 19

Text A Tourism,Good or Bad 19

Text B What Is a Tour Guide 23

PART Ⅱ DIALOGUE 27

Dialogue 1 Changing Foreign Currency 27

Dialogue 2 Taking a Taxi 28

PART Ⅲ TOURISM LINK:INVITATION LETTER 29

PART Ⅳ GOOD TO KNOW:AT THE AIRPORT 30

PART Ⅴ EXERCISES 30

UNIT 3 TRANSPORTATION SERVICE 34

PARTⅠ TEXT 34

Text A Airline Services 34

Text B Greylhound Lines,Inc 39

PART Ⅱ DIALOGUE 43

Dialogue 1 Checking Luggage 43

Dialogue 2 Before Boarding 44

PART Ⅲ TOURISM LINK:CURRICULUM VITAE 45

PART Ⅳ GOOD TO KNOW:BUSINESS SERVICE 46

PART Ⅴ EXERCISES 46

UNIT 4 THE F ＆ B INDUSTRY 51

PART Ⅰ TEXT 51

Text A You Are What You Eat 51

Text B The Chef's Ladder 54

PART Ⅱ DIALOGUE 59

Dialogue 1 Booking a Table 59

Dialogue 2 Having Western Food 61

PART Ⅲ TOURISM LINK:MENU 62

PART Ⅳ GOOD TO KNOW:IN THE RESTAURANT 62

PART Ⅴ EXERCISES 63

ACTIVITY 1 WORKSHOP 1:NEW HEADLINE 67

UNIT 5 TRAVEL SERVICES 69

PART Ⅰ TEXT 69

Text A Tour Operators 69

Text B The Retail Travel Agent 73

PART Ⅱ DIALOGUE 77

Dialogue 1 On the Plane:Captain's Announcement 77

Dialogue 2 On the Plane:Having Meal 78

PART Ⅱ TOURISM LINK:ITINERARY 79

PART Ⅳ GOOD TO KNOW:THE TYPES OF LUGGAGE 80

PART Ⅴ EXERCISES 80

UNIT 6 HOSPITALITY INDUSTRY 84

PART Ⅰ TEXT 84

Text A The History of Hotel Industry 84

Text B Hostel 87

PART Ⅱ DIALOGUE 93

Dialogue 1 Reserving a Room 93

Dialogue 2 Arranging the Luggage 94

PART Ⅲ TOURISM LINK:RESERVATION APPLICATION FORM 95

PART Ⅳ GOOD TO KNOW:MAINTENANCE AND SAFETY 95

PART Ⅴ EXERCISES 96

UNIT 7 EVENT PLANNING 101

PART Ⅰ TEXT 101

Text A Carnival Corporation 101

Text B Security Management in the Convention Center 105

PART Ⅱ DIALOGUE 108

Dialogue 1 Tidying the Room 108

Dialogue 2 Laundry Service 109

PART Ⅲ TOURISMLINK:CONFERENCEANDBANQUET 110

PART Ⅳ GOOD TO KNOW:HOUSEKEEPING 111

PART Ⅴ EXERCISES 111

UNIT 8 TOURIST PRODUCT 117

PART Ⅰ TEXT 117

Text A The Silk Road,from Xi'an to Kashgar 117

Text B Cloisonné 123

PART Ⅱ DIALOGUE 125

Dialogue 1 Seeing a Doctor 125

Dialogue 2 In the Duty Free Shop 126

PART Ⅲ TOURISM LINK:LETTER OF THANKS 127

PART Ⅳ GOOD TO KNOW:CHINESE TRADITIONAL ITEMS 128

PART Ⅴ EXERCISES 128

ACTIVITY 2 SPOT SURVEY AND CLASSROOM PRESENTATION 133

UNIT 9 TOURISM MARKETING 136

PART Ⅰ TEXT 136

Text A Restaurant Public Relationship 136

Text B Accor Launches Backpacker Brand 140

PART Ⅱ DIALOGUE 142

Dialogue 1 My Key Card Doesn't Work 142

Dialogue 2 Tum-down Service 143

PART Ⅱ TOURISM LINK:ARRIVAL/DEPARTURE CARD 145

PART Ⅳ GOOD TO KNOW:CASHIER'S TERMS 145

PART Ⅴ EXERCISES 146

UNIT 10 COMMUNICATION 149

PART Ⅰ TEXT 149

Text A Communication Skills 149

Text B The Concept of“Face"in Chinese-American Interaction 153

PART Ⅱ DIALOGUE 157

Dialogue 1 Lodging a Complaint at a Hotel 157

Dialogue 2 Hold on,please 158

PART Ⅲ TOURISM LINK:BAGGAGE DECLARATION FORM 159

PART Ⅳ GOOD TO KNOW:CHINESE ART 160

PART Ⅴ EXERCISES 160

UNIT 11 TOURISTATTRACTIONS 164

PART Ⅰ TEXT 164

Text A Touring round Banff 164

Text B Disney Empire 170

PART Ⅱ DIALOGUE 175

Dialogue 1 Sights in ChineseCities 175

Dialogue 2 A Trip in Africa 177

PART Ⅲ TOURISM LINK:QUESTIONNAIRE 178

PART Ⅳ GOOD TO KNOW:SWITCHBOARD 179

PART Ⅴ EXERCISES 179

UNIT 12 SPECIAL INTEREST TOURS 183

PART Ⅰ TEXT 183

Text A Virtual Tourism 183

Text B Gambling in Macau 188

PART Ⅱ DIALOGUE 193

Dialogue 1 Renting aCar 193

Dialogue 2 Talking about British Weather 193

PART Ⅲ TOURISM LINK:A TOURCONTRACT 195

PART Ⅳ GOOD TO KNOW:ANCIENTCHINESEARCHITECTURE 198

PART Ⅴ EXERCISES 199

ACTIVITY 3 WORKSHOP 2:THE SKI RESORT 203

UNIT 13 SPORTSAND OUTDOORACTIVITIES 206

PART Ⅰ TEXT 206

Text A Backpacking 206

Text B Sport Tourism 211

PART Ⅱ DIALOGUE 214

Dialogue 1 In the GolfClub 214

Dialogue 2 Hiking in the Mountains 216

PART Ⅲ TOURISM LINK:PASSENGERS'HEALTH DECLARATION 217

PART Ⅳ GOOD TO KNOW:SPORTS ITEMS 218

PART Ⅴ EXERCISES 218

UNIT 14 LEISURE AND RECREATION 223

PART Ⅰ TEXT 223

Text A Elephant Tourism in Laos 223

Text B Cruise 227

PART Ⅱ DIALOGUE 232

Dialogue 1 Hot Springs 232

Dialogue 2 Hairdressing 232

PART Ⅲ TOURISM LINK:TRAVEL AGENT BOOKING FORM 234

PART Ⅳ GOOD TO KNOW:WORLD HERITAGE IN CHINA 235

PART Ⅴ EXERCISES 236

UNIT 15 TOURISM CULTURE 241

PART Ⅰ TEXT 241

Text A On Your Best Behavior 241

Text B Where Religion Is a Religion 245

PART Ⅱ DIALOGUE 249

Dialogue 1 In the Night Club 249

Dialogue 2 In the Fitness Center 251

PART Ⅲ TOURISM LINK:HOW TO COMPLETE AN EMBARKATION CARD 252

PART Ⅳ GOOD TO KNOW:CHINESE DISHES 253

PART Ⅴ EXERCISES 254

UNIT 16 TOURISM SUSTAINABILITY 258

PART Ⅰ TEXT 258

Text A Tourism Development in Cyprus Needs to Be Sustained 258

Text B The Tourist as Target:Direct Victim of Political Instability 259

PART Ⅱ DIALOGUE 264

Dialogue 1 Arranging a Conference 264

Dialogue 2 Booking Facilities and Personnel 266

PART Ⅲ TOURISM LINK:TRAVEL INSURANCE REPORT FORM 267

PART Ⅳ GOOD TO KNOW:TRADITIONAL CHINESE FESTIVALS 268

PART Ⅴ EXERCISES 268

ACTIVITY 4 THEME TRAIL DESIGN FOR ATARGET CITY:USE BOSTON'S FREEDOM TRAIL AS A TEMPLATE 273

Key to the Exercises 274

REFERENCES 291