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商务学导论 第7版pdf电子书版本下载

商务学导论 第7版
  • （美）尼克而斯（Nickels，W.G.），（美）麦克休（McHugh，J.M.），（美）麦克休（McHugh，S.M.）著 著
  • 出版社： 北京：清华大学出版社
  • ISBN：7302110492
  • 出版时间：2005
  • 标注页数：473页
  • 文件大小：222MB
  • 文件页数：557页
  • 主题词：商务－高等学校－教材－英文

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图书目录

PROLOGUE:GETTING READY FOR PRIME TIME 1

PART 1 Business Trends:Cultivating a Business in Diverse,Global Environments 2

1 Managing within the Dynamic Business Environment:Taking Risks and Making Profits 2

2 Competing in Global Markets 34

3 Demonstrating Ethical Behavior and Social Responsibility 68

APPENDIX:Working within the Legal Environment of Business 92

PART 2 Business Ownership:Starting a Small Business 108

4 Choosing a Form of Business Ownership 108

PART 3 Business Management:Empowering Employees to Satisfy Customers 140

5 Management,Leadership,and Employee Empowerment 140

6 Adapting Organizations to Today's Markets 168

PART 3 CAREER PORTFOLIO 197

PART 4 Management of Human Resources:Motivating Employees to Produce Quality Goods and Services 197

7 Motivating Employees and Building Self-Managed Teams 200

PART 4 CAREER PORTFOLIO 231

PART 5 Marketing:Developing and Implementing Customer-Oriented Marketing Plans 232

8 Marketing:Building Customer and Stakeholder Relationships 232

9 Developing and Pricing Products and Services 264

PART 5 CAREER PORTFOLIO 264

PART 6 Decision Making:Managing Information 296

10 Understanding Financial Information and Accounting 296

PART 6 CAREER PORTFOLIO 327

PART 7 Managing Financial Resources 330

11 Financial Management 330

12 Securities Markets:Financing and Investing Opportunities 358

13 Understanding Money and Financial Institutions 392

PART 7 CAREER PORTFOLIO 419

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