图书介绍

MARKETING MANAGEMENT：AN ASIAN PERSPECTIVE （THIRD EDITION）pdf电子书版本下载

MARKETING MANAGEMENT：AN ASIAN PERSPECTIVE （THIRD EDITION）
  • [美]科特勒等著 著
  • 出版社： 中国人民大学出版社
  • ISBN：
  • 出版时间：2004
  • 标注页数：771页
  • 文件大小：133MB
  • 文件页数：814页
  • 主题词：

PDF下载


点此进入-本书在线PDF格式电子书下载【推荐-云解压-方便快捷】直接下载PDF格式图书。移动端-PC端通用
种子下载[BT下载速度快] 温馨提示：（请使用BT下载软件FDM进行下载）软件下载地址页 直链下载[便捷但速度慢]   [在线试读本书]   [在线获取解压码]
点击复制MD5值：9815781a6cf7b60a282534f17cac87d2

下载说明

MARKETING MANAGEMENT：AN ASIAN PERSPECTIVE （THIRD EDITION）PDF格式电子书版下载

下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。

点击复制85GB完整离线版磁力链接到迅雷FDM等BT下载工具进行下载  详情点击-查看共享计划
建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如 BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！

（文件页数 要大于 标注页数，上中下等多册电子书除外）

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

图书目录

PART 1. Understanding Marketing Management 1

1. Defining Marketing for the Twenty-First Century 1

2. Adapting Marketing to the New Economy 33

3. Building Customer Satisfaction, Value, and Retention 55

PART 2. Analyzing Marketing Opportunities 84

4. Winning Markets Through Market-Oriented Strategic Planning 84

5. Gathering Information and Measuring Market Demand 116

6. Scanning the Marketing Environment 146

7. Analyzing Consumer Markets and Buyer Behavior 170

8. Analyzing Business Markets and Business Buying Behavior 204

9. Dealing with the Competition 228

10. Identifying Market Segments and Selecting Target Markets 268

PART 3. Developing Market Strategies 296

11. Positioning and Differentiating the Market Offering Through the Product Life Cycle 296

12. Developing New Market Offerings 337

13. Designing Global Market Offerings 374

PART 4. Shaping the Market Offering 408

14. Setting the Product and Branding Strategy 408

15. Designing and Managing Services 453

16. Developing Price Strategies and Programs 485

PART 5. Managing and Delivering Marketing Programs 521

17. Designing and Managing Value Networks and Marketing Channels 521

18. Managing Retailing, Wholesaling, and Market Logistics 556

19. Managing Integrated Marketing Communications 594

20. Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing 628

21. Managing the Sales Force 680

22. Managing the Total Marketing Effort 713

Name Index 755

Company/Brand Index 755

Subject Index 758

精品推荐