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Part Ⅰ A Resolute Pioneer-A Dreamer of Auto Production 9

CHAPTER 1 Perseverance-With His Dream of Manufacturing Cars 9

CHAPTER 2 A Long Trudge-A Record of Conguests 23

1．The hammered-out cars 24

2．Markets opened up with price war 26

3．Conquests all over the nation 29

CHAPTER 3 Becoming a Powerful Giant Was Not a Fantasy 33

Part Ⅱ A Stubborn Manager-Effective Management Is the Best 41

CHAPTER 4 "Humanized Management,Militarized Implementation"-Geely's Internal Management 41

CHAPTER 5 Not Only Price Wars-Geely's Brand Management 51

CHAPTER 6 Talents Attracted,Chances Given-Geely's Talents Management 57

1．"Make three calls at the dwelling of a wise man" 58

2．Complete trust 62

3．An enterprise,a university 68

Part Ⅲ A Paranoid in Action:Breaking the"Greedy"Failure Spell 73

CHAPTER 7 Small against Big-Li shufu's Capital Game Strategy 73

1．The first bucket of gold got with 120 yuan 74

2．The second start in the business of selling construction materials 78

3．An auto kingdom levered up by RMB 100 million 82

CHAPTER 8 Alliance-The Road of Expansion 89

1．Getting listed-the prescription of refunding 90

2．Expanding in"Crisis"-the law of contraries 93

3．Enclosing land,the risky and unexpected move 97

CHAPTER 9 Consolidation at Every Step-The Story behind Purchasing Volvo 101

1．Blind action or a chess game? 101

2．Tough negotiations-Volvo was touched 107

3．Final fight-a gamble for tomorrow 111