图书介绍
跨文化商务交际pdf电子书版本下载
- 柯威主编 著
- 出版社： 重庆：重庆大学出版社
- ISBN：9787568902007
- 出版时间：2017
- 标注页数：166页
- 文件大小：18MB
- 文件页数：177页
- 主题词：商务－英语－高等学校－教材
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图书目录
Unit 1 Intercultural Communication in a Globalization Context 1
Pre-class Activity 1
Read to Learn More 1
Kaleidoscope 4
Mini-case Study 6
After-class Exercises 7
Unit 2 Concept of Culture 11
Pre-class Activity 11
Read to Learn More 11
Kaleidoscope 14
Mini-case Study 15
After-class Exercises 16
Unit 3 Conflicts of Systems 20
Pre-class Activity 20
Read to Learn More 21
Kaleidoscope 23
Mini-case Study 26
After-class Exercises 28
Unit 4 Cultural Patterns 33
Pre-class Activity 33
Read to Learn More 33
Kaleidoscope 45
Mini-case Study 47
After-class Exercises 47
Unit 5 Conflicts and Adjustment of Cultural Values 50
Pre-class Activity 50
Read to Learn More 51
Kaleidoscope 54
Mini-case Study 56
After-class Exercises 57
Unit 6 Time and Culture 63
Pre-class Activity 63
Read to Learn More 64
Kaleidoscope 71
Mini-case Study 73
After-class Exercises 74
Unit 7 Verbal Communication：The Way People Speak 77
Pre-class Activity 77
Read to Learn More 79
Kaleidoscope 91
Mini-case Study 92
After-class Exercises 93
Unit 8 Nonverbal Communication：Speaking Without Words 98
Pre-class Activity 98
Read to Learn More 98
Kaleidoscope 104
Mini-case Study 106
After-class Exercises 106
Unit 9 Interpersonal Relationships：Friendship and Facework 108
Pre-class Activity 108
Read to Learn More 108
Kaleidoscope 117
Mini-case Study 120
After-class Exercises 122
Unit 10 Work：Practices and Attitudes 125
Pre-class Activity 125
Read to Learn More 126
Kaleidoscope 132
Mini-case Study 136
After-class Exercises 137
Unit 11 Intercultural Negotiation 145
Pre-class Activity 145
Read to Learn More 145
Kaleidoscope 150
Mini-case Study 151
After-class Exercises 152
Unit 12 Building a Team with Intercultural Competence 155
Pre-class Activity 155
Read to Learn More 156
Kaleidoscope 159
Mini-case Study 161
After-class Exercises 162
参考文献 165