图书介绍

跨文化商务交际pdf电子书版本下载

柯威主编著
出版社：重庆：重庆大学出版社
ISBN：9787568902007
出版时间：2017
标注页数：166页
文件大小：18MB
文件页数：177页
主题词：商务－英语－高等学校－教材

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图书目录

Unit 1 Intercultural Communication in a Globalization Context 1

Pre-class Activity 1

Read to Learn More 1

Kaleidoscope 4

Mini-case Study 6

After-class Exercises 7

Unit 2 Concept of Culture 11

Pre-class Activity 11

Read to Learn More 11

Kaleidoscope 14

Mini-case Study 15

After-class Exercises 16

Unit 3 Conflicts of Systems 20

Pre-class Activity 20

Read to Learn More 21

Kaleidoscope 23

Mini-case Study 26

After-class Exercises 28

Unit 4 Cultural Patterns 33

Pre-class Activity 33

Read to Learn More 33

Kaleidoscope 45

Mini-case Study 47

After-class Exercises 47

Unit 5 Conflicts and Adjustment of Cultural Values 50

Pre-class Activity 50

Read to Learn More 51

Kaleidoscope 54

Mini-case Study 56

After-class Exercises 57

Unit 6 Time and Culture 63

Pre-class Activity 63

Read to Learn More 64

Kaleidoscope 71

Mini-case Study 73

After-class Exercises 74

Unit 7 Verbal Communication：The Way People Speak 77

Pre-class Activity 77

Read to Learn More 79

Kaleidoscope 91

Mini-case Study 92

After-class Exercises 93

Unit 8 Nonverbal Communication：Speaking Without Words 98

Pre-class Activity 98

Read to Learn More 98

Kaleidoscope 104

Mini-case Study 106

After-class Exercises 106

Unit 9 Interpersonal Relationships：Friendship and Facework 108

Pre-class Activity 108

Read to Learn More 108

Kaleidoscope 117

Mini-case Study 120

After-class Exercises 122

Unit 10 Work：Practices and Attitudes 125

Pre-class Activity 125

Read to Learn More 126

Kaleidoscope 132

Mini-case Study 136

After-class Exercises 137

Unit 11 Intercultural Negotiation 145

Pre-class Activity 145

Read to Learn More 145

Kaleidoscope 150

Mini-case Study 151

After-class Exercises 152

Unit 12 Building a Team with Intercultural Competence 155

Pre-class Activity 155

Read to Learn More 156

Kaleidoscope 159

Mini-case Study 161

After-class Exercises 162