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Unit 1 Job Interview 1

Part Ⅰ Business Reading 1

Text A Tips for Acing a Job Interview 1

Text B Bad Job Interviews：What Went Wrong？ 8

Part Ⅱ Business Listening and Speaking 11

Video One：Interview 11

Video Two：Answering“Tell me about yourself”in a Job Interview 12

Video Three：A Funny Interview 12

Part Ⅲ Business Translation 12

Business English Translation 12

Part Ⅳ Business Writing 16

Unit 2 Business Etiquette 21

Part Ⅰ Business Reading 21

Text A Business Etiquette for Corporate Events 21

Text B How to Master Business Etiquette in New Zealand 27

Part Ⅱ Business Listening and Speaking 31

Video One：HSBC Funny Ads on Cultural Differences 31

Video Two：Business Etiquette and Manners：First Impression and Handshakes 31

Video Three：Business Etiquette and Manners in Name Tags，Phone Calls，Wi-Fi and Elevator Utilization 32

Part Ⅲ Business Translation 32

Business Card 32

Part Ⅳ Business Writing 36

Unit 3 Business Travel 40

Part Ⅰ Business Reading 40

Text A How to Organize a Travel Itinerary 40

Text B International Business Travel—Dos and Don’ts 45

Part Ⅱ Business Listening and Speaking 49

Video One：How to Behave Appropriately on a Business Trip 49

Video Two：How to Pack for a Short Business Trip 49

Video Three：Planning a Business Trip 50

Part Ⅲ Business Translation 50

Trademark 50

Part Ⅳ Business Writing 55

Unit 4 Business Meeting 57

Part Ⅰ Business Reading 57

Text A How to Write an Agenda for a Meeting 57

Text B Running Business Meetings 62

PartⅡ Business Listening and Speaking 67

Vide One：Business Meeting 67

Video Two：How to Start a Meeting Effectively 67

Video Three：Coming up with a Solution 67

Part Ⅲ Business Translation 68

Company Profile 68

Part Ⅳ Business Writing 70

Unit 5 Product and Company Presentation 73

Part Ⅰ Business Reading 73

Text A How to Create a Powerful Sales Presentation 73

Text B The Perfect Presentation：Materials 78

Part Ⅱ Business Listening and Speaking 83

Video One：Presentation—Good and Bad Examples 83

Video Two：Make a Presentation Like Steve Jobs 83

Video Three：How to Speak So That People Want to Listen 84

Part Ⅲ Business Translation 85

Product Instruction 85

Part Ⅳ Business Writing 87

Unit 6 Sales and Marketing 91

Part Ⅰ Business Reading 91

Text A What Is the Difference Between Marketing and Sales？ 91

Text B Powerful Content Marketing Stories 95

Part Ⅱ Business Listening and Speaking 100

Video One：InTouch Advertisement 100

Video Two：Social Media Marketing 100

Video Three：Secrets from the Science of Persuasion 101

Part Ⅲ Business Translation 101

Business Letter 101

Part Ⅳ Business Writing 105

Unit 7 Business Negotiation 108

Part Ⅰ Business Reading 108

Text A How to Negotiate a Job Offer 108

Text B How to Know When You Should Walk Away from a Negotiation 113

Part Ⅱ Business Listening and Speaking 118

Video One：A Negotiation in the Movie Erin Brockovich 118

Video Two：A Business Negotiation （Ⅰ） 118

Video Three：A Business Negotiation （Ⅱ） 119

Part Ⅲ Business Translation 119

Business Advertisement 119

Part Ⅳ Business Writing 123

Unit 8 Business Culture 125

Part Ⅰ Business Reading 125

Text A Culture Is a Firing Offense 125

Text B Doing Business in Canada 129

Part Ⅱ Business Listening and Speaking 133

Video One：Difference of Business Cultures 133

Video Two：Cultural Differences in Business （Japan and France） 134

Video Three：Cultural Difference in Business 134

Part Ⅲ Business Translation 135

Business Contract 135

Part Ⅳ Business Writing 140

参考文献 142